Area Vice President, Limb Reconstruction (Southeast)

Why Orthofix?
    

Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.  

Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.

Covers South Central and Southeast US

The Area Vice President (AVP), Limb Reconstruction serves as the senior commercial leader responsible for defining and executing the area growth strategy for Orthofix’s Limb Reconstruction business. Reporting to the Vice President of Commercial, North America, the AVP drives strategic direction, operational excellence, and market expansion across a defined U.S. Area.

This executive role provides direct leadership to Area Sales Managers and distributor organizations, ensuring alignment with corporate priorities and flawless field execution. The AVP is accountable for Area  business performance, surgeon engagement, and partnership with key hospital systems and integrated delivery networks (IDNs).

Through deep market insight, cross-functional collaboration, and disciplined leadership, the AVP shapes the Area’s long-term success — balancing commercial growth with clinical credibility, operational efficiency, and organizational capability development.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

The following are the essential functions of this position. The AVP may be responsible for additional duties and tasks assigned.

1. Area Business Strategy & Market Leadership

• Lead the strategic direction for the Area, aligning commercial priorities with national growth objectives and corporate strategy.
• Translate national business goals into actionable Area  plans with measurable KPIs, financial targets, and strategic milestones.
• Assess market potential, competitive positioning, and emerging technologies to identify areas for investment and differentiation.
• Partner with the Commercial and Marketing leadership teams to shape portfolio strategy, pricing models, and go-to-market initiatives.

2. Field Leadership & Organizational Performance

• Provide direct supervision, mentorship, and performance management of Area Sales Managers, fostering a culture of accountability, agility, and results.
• Lead Area  distributor optimization, ensuring the right partners, structure, and incentives are in place to drive sustained growth.
• Establish a high-performance operating rhythm through consistent pipeline reviews, forecasting accuracy, and data-driven decision-making.
• Champion leadership development and succession planning to build future commercial talent.

3. Surgeon Engagement & Clinical Strategy

• Develop and strengthen strategic relationships with leading orthopedic and trauma surgeons, academic centers, and clinical societies.
• Guide surgeon development initiatives, including peer-to-peer education, product evaluations, and clinical conversion programs.
• Partner with Medical Education and Marketing to ensure educational content aligns with clinical trends and product positioning.
• Leverage KOL partnerships to influence market adoption and brand perception across the Area.

4. Health System, IDN & GPO Strategy

• Collaborate with Strategic Accounts, Market Access, and Contracting to secure and expand hospital system partnerships.
• Drive alignment between field sales execution and enterprise-level contracting or pricing initiatives.
• Support long-term IDN strategy through executive-level engagement, outcomes-based discussions, and value-based selling approaches.

5. Cross-Functional Influence & Enterprise Alignment

• Serve as the Area  voice within the national leadership team, ensuring field insights inform corporate strategy, portfolio priorities, and operational planning.
• Partner cross-functionally with Marketing, Medical Affairs, Supply Chain, and R&D to shape Area  launch plans and resource allocation.
• Contribute to national initiatives such as sales force transformation, digital enablement, and go-to-market innovation.

6. Culture, Compliance & Leadership Excellence

• Model the Orthofix Code of Conduct and ensure all Area  activities adhere to ethical, compliant, and transparent business practices.
• Foster a Area  culture that emphasizes collaboration, accountability, and continuous improvement.
• Drive employee engagement, professional development, and retention across all levels of the commercial organization.

MINIMUM QUALIFICATIONS

• Minimum 12+ years of progressive leadership experience in medical devices, orthopedics, or trauma — including direct management of field sales leaders (e.g., Area or Area  Managers).
• Proven success in strategic business planning, market development, and multi-state P&L or revenue accountability.
• Bachelor’s degree required; MBA or advanced clinical training preferred.
• Demonstrated expertise in orthopedic fixation, deformity correction, and limb reconstruction technologies.
• Exceptional track record of leading teams through growth, organizational change, and market competition.
• Strong financial acumen and analytical capability; adept at managing forecasts, budgets, and ROI-driven initiatives.
• Executive presence with the ability to influence surgeons, hospital executives, and cross-functional peers.
• Proficiency in CRM systems, analytics platforms, and modern sales enablement tools.
• Willingness to travel extensively for field engagement, customer partnerships, and national leadership meetings.
• Field-based executive role requiring frequent travel across the assigned Area.
• Regular presence in operating rooms, hospitals, and professional society events to support surgeon engagement and business development.

SUPERVISORY RESPONSIBILITIES

• Direct supervision of Area Sales Managers across the assigned Area.
• Provides strategic leadership to Area  distributor networks and cross-functional field support teams

PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS

The physical requirements listed in this section include, but are not limited to, the motor/physical abilities, skills, and/or demands required of the position in order to successfully perform its essential duties. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions of the position.

• No additional physical requirements or essential functions for this position.

DISCLAIMER

The duties listed above are intended only as representation of the essential functions of this position.  The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.  The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer.  Nothing in this document alters an employee’s at-will employment status.

We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.

This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.