Under the leadership of the Senior Retail Sales Manager to effectively manage and develop the UGG China North region retail store management team in achieving revenue and fiscal plans and brand objectives. To contribute to designated area sales target setting. Provide leadership, coaching and disciplines to establish the highest standards of customer services, store presentation, inventory management and store administration. Ability to assist line manager in improving store performance. To leverage all cross functional and cross area/regional relationship to achieve desired result.
30% Sales & Profit Protect
To take full accountability of the designated area’s store P&L, to take initiative to stimulate top line growths and continuously improve store operations, to contribute to establish and deliver operations capital and revenue strategies so as to maximize return on investment.
To support line manager, to market the brand to continuously improve brand equity and market share.
To monitor the improvement of poor/under performing stores
To improve and coach Store Manager as well as Sales Associates to maximize sales and profits.
To lead cross-merchandise/planning team to work out the best product assortment plan for stores, as well as the marketing team for marketing support.
To be able to accurately deliver the sales forecast by quarter and annual. And be able to set up strategic sales target for stores.
To be proactively with BD person on secure the best store location, as well as find industry info regularly for line manager and BD for strategy draft. (BD will take in charge of the negotiation and contract management)
To support omini-channel capability build up.
30% People Development
To appoint and develop store management and store general staff to fill competency gaps, to instill a strong “the Deckers way” company culture. To encourage creativities, to promote effective and efficient management, to manage store succession and staff development plans
To ensure all matters of recognitions and disciplines acted according to HR Policies.
To proactively request resource, e.g. training to support store staffs development and improvement.
To improve store staffs data capability, report understanding level. And having regular meeting with store managers and staffs to ensure a collective spirit of the team.
20% Store Operations
To monitor that Store Operations Standard is understood and implemented and contribute to the continuous improvement store operations policies and process including the Store IT System.
To reduce cost and improve working capital by improving stock levels on shelf.
To supervise process and reports to improve Store Manager’s stock management skills
20% Customer Service
To inspire excellence and passion for customers services in designated area, to propose and execute standards that exceed customer expectations, to empower the store team to drive customer loyalty