JOB SUMMARY:
The Area Director, Extended Stay Franchise Performance serves as a strategic advisor to franchise owners and operators, driving performance across financial results, guest experience, and operational execution. This remote-based role supports the Suburban and Mainstay brands, with a focus on implementing extended stay best practices and ensuring consistent execution of the operating model. The position requires extensive travel (approximately 70%) and collaboration across departments including revenue management, sales, and brand operations. The role is an individual contributor reporting to the Senior Regional Director.
RESPONSIBILITIES:
Conduct property visits and deliver strategic consultations to improve financial performance, guest satisfaction, and operational execution.
Ensure consistent implementation of the extended stay operating model, emphasizing occupancy discipline, cost control, and efficiency.
Monitor and analyze performance metrics including ALOS, RevPAR Index, EssOcc, and guest satisfaction to identify improvement opportunities.
Partner with internal teams (Revenue Management, Sales, Distribution) to optimize local demand generation and revenue strategies.
Activate proprietary programs that enhance profitability, including labor efficiency tools, procurement resources, and distribution optimization.
Utilize tools such as CoSTAR, Medallia, Salesforce, Tableau, HotStats, Co-Pilot, and BI platforms to deliver data-driven insights.
Maintain proactive communication with owners and operators, documenting consultation outcomes and ensuring accountability.
Represent Choice Hotels at extended stay industry events and share market insights to support strategic initiatives.
QUALIFICATIONS:
Employment Experience
Minimum 15 years of progressive hotel operations experience, preferably in extended stay, economy, or midscale segments.
At least 10 years of hotel leadership experience, ideally with multi-unit or franchise performance oversight.
Technical Skills
Proficiency in Microsoft Office Suite, Salesforce, Tableau, and other business intelligence platforms.
Expertise in performance management tools and forecasting systems.
Additional Skills & Competencies
Strong strategic advisory and consulting skills.
Proven ability to influence performance improvement and drive adoption of best practices.
Excellent time management, project coordination, and persuasive communication.
Adaptability and change management experience in a matrixed organization.
Education Requirements
Bachelor’s degree in Hotel Management, Business Management, Marketing, or related field required; MBA preferred.
Or equivalent combination of education and work experience.
SALARY RANGE:
The salary range for this position is $85,000 - $100,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).
The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
WORK LOCATION:
As our Area Director, Extended Stay Franchise Performance, you will be a remote-based associate working from your home office. You will connect virtually with Choice team members and leadership via Zoom and periodically travel to our corporate offices in North Bethesda, MD, or Scottsdale, AZ. Frequent nationwide travel (70%) will be required to visit hotels, trade shows, conventions, and industry events.
NOTE:
We do not provide relocation assistance or sponsorship assistance for this role.
#LI-Remote
Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:
About Choice
Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.
At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.
Our corporate office locations:
North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.
Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.
Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.
Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.
Choice’s Cultural Values
Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity
Choice’s Leadership Principles
Act with Intention | Lead with Authenticity | Grow & Deliver