Apparel Account Executive

About this role

Growing the apparel category is a key focus for Faire as a business.  In this role, you will be responsible for supporting that endeavor by bringing on the best and most relevant brands in the apparel category onto our platform.  Faire’s quality, depth and breadth of Brands is its strongest value to retailers. You will be directly contributing to the company and apparel’s success by growing this supply and ensuring that we are ready to meet the needs of the growing apparel retailer segment. 

The Apparel Team at Faire is a cross-functional team across sales, success, ops and product functions focused on making Faire the #1 destination for apparel retailers to purchase apparel products. We are looking for a self-starter who is passionate about the apparel space who can ramp quickly, manage a high-volume pipeline of leads and help contribute to the overall strategy of the category.  This role is for you if you love connecting with customers, communicate candidly, are a pro at prioritizing, and love the hustle and scrappiness of start-up life.

What you’ll do 

Identify the right opportunities for growth

• Manage a book of business with the goal of optimizing the incremental order volume that new apparel brands bring to the Faire platform - including identifying who to target and how to engage them across multiple channels
• Be able to set your own sub-targets that ladder and influence your overall goal and hold yourself accountable to achieving them
• Leverage existing and forge new relationships with Korean-speaking prospective apparel brands 
• Independently leverage business and customer data to to identify prospects that could be a good fit for Faire based on category insights, seasonality, and patterns of previous success from existing customers

• Support your customers through their first quarter on Faire - helping them understand what Faire offers and guiding them through best practices to receive orders

Independently lead a best-in-class sales cycle from activation to early success

• Lead every customer interaction with an ability to ask a personalized set of questions to understand every customer's unique business and, based on those responses, shape Faire’s value propositions to meet each unique customer’s set of problems
• Partner directly with customers’ sales and marketing teams to incorporate Faire’s platform into their workflows and collateral - educating them on how best to drive success on Faire
• Develop a personalized onboarding plans based customers needs that can balance both near- and long-term success for Faire and the customer
• Be able to independently make the decision on when to move forward or pass on a potential prospect if the partnership is unlikely to succeed

Be an expert in the apparel category on Faire

Act as the key category manager for your vertical - identifying insights, trends, and product blockers - to use in planning process and in thought leadership collateral

• Be solution-oriented to common objections or roadblocks to category growth. Size the opportunity of the unlock, resources needed, and act on it with product & leadership teams.
• Understand how competitors & industry players operate and Faire’s key differentiators
• Research trends and noteworthy events happening across the industry, your vertical and with your key accounts
• Use your existing apparel industry knowledge to navigate customer conversations and recommendations regarding independents, price point, working alongside sales reps, and how to use Faire at trade shows
• Collaborate with and mentor a dedicated SDR on prioritization and messaging strategies for key accounts

Represent the Faire brand across the wholesale industry

• Drive Faire’s value props, messaging and strategy across various surface areas from nurture emails to call outreach to in-person tradeshows, events and customer visits
• Research and identify new business opportunities to pursue to drive up incremental revenue for Faire platform
• Develop content for and host webinars to engage leads in your vertical and/or share out best practices for onboarding success
• Collaborate with marketing to develop top of funnel messaging to live on websites, paid advertising, and nurture emails to drive leads

Qualifications

• 2-4 years of Sales experience or relevant work experience
• 1-3 years of experience in apparel or retail industry OR strong desire to work in apparel or retail industry
• Korean language proficiency at the professional level
• Expertise managing a sales pipeline and ability to effectively manage multiple relationships at a time
• High level of adaptability and hunger for a fast-paced environment with constant change
• Experience in and comfort with technology and learning new SaaS tools (ie, Salesforce,  SalesLoft, Mode, Sales Navigator, ZoomInfo, custom internal tools) is a plus
• Motivated by, and invested heavily in, the success of your team

What would stand out

• Strong understanding of apparel landscape, particularly in the wholesale industry
• Strong network in the apparel world with various brands that may be good fits for the platform
• Mastery of Salesforce
• Data-minded, data-driven, analytical
• Process-oriented and operationally-minded
• Additional work background or experiences that demonstrate a colorful and unique perspective
• Calm, cool and collected; articulate and concise in your communication

On-Target Earnings (OTE) Range
San Francisco & Los Angeles: the pay range for this role is $108,000 to $148,500 per year.

This role will also be eligible for equity and benefits. Actual On-Target Earnings (OTE) will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The OTE range provided is subject to change and may be modified in the future.