The Analytics Engineering team owns the full-stack analytics foundation for Plaid's GTM, CGX, NEA and Marketing organizations. We build and maintain the core semantic layer data models (dbt on Databricks), activation layer, and BI surfaces that these teams rely on — and we partner with stakeholders to turn those models into decisions, forecasts, analytics and experiments.
As an Analytics Engineer, you’ll also act as an applied data science partner. In addition to core analytics engineering, you’ll work on predictive modeling, experimentation, lifetime value (LTV), and attribution alongside the broader team.
As an Analytics Engineer on the Marketing pod, you will be the technical owner of Plaid's Marketing data stack. You will build the dbt models, predictive frameworks, and self-serve data products that Marketing leadership uses to plan spend, measure performance, and drive growth.
You'll partner directly with PMM, Growth Marketing, and Marketing leadership to deliver core data models, frameworks, and tools — including LTV, lead scoring, and experimentation tooling — with a north star that aims for prescriptive and production-grade analytics. You'll also help build the AI-powered experiences that let Marketing partners self-serve from our metric layer