Analyst, Marketing Technologies

Analyst, Marketing Technologies – Santa Ana, Costa Rica

Are you ready to join a team that enables Western Union’s global marketing activity, with colleagues around the world bringing our brand and story to customers every day? Join Western Union as an Analyst in Marketing Technologies.

Western Union powers your pursuit.

In this role, you will focus on working cross-functionally and cross-regionally, the individual will deliver and enable successful use of marketing technologies that drive incremental business impact. This includes active management of app attribution, paid search bidding management, SEO natural search, and app store optimization platforms, all with the goal of enabling country and regional leaders to successfully execute ecommerce, search, and performance marketing activities. The successful candidate will partner with the web analytics team to ensure a unified customer view and attribution is delivered and maintained. Success will be measured by ability to execute, alignment with regional business and revenue goals, and ability to increase margin through operational efficiencies.

Role Responsibilities

• Support team in the assessment of new and existing marketing solutions to provide recommendations on technology adoption,
• Provide subject matter expertise on current marketing stack across the organization,
• Drive efficiency in marketing spend by leveraging proper analytics and reporting instrumentation and socializing with internal teams.
• Review and QA marketing technology for new country rollouts,
• Liaise with technical web analytics team, engineering, product, ad agency and in-country stakeholders,
• Recommend, implement and obtain business alignment regarding platform enhancements (including but not limited to new Ad Tech and MarTech stack, AI, fraud detection rules, etc.).
• Manage and configure Appsflyer Business Manager, including OneLink setup for app attribution
• Liaise with development team to implement and maintain Firebase integrations for app analytics and event tracking.
• Support Google Campaign Manager operations, including Floodlight tag setup and troubleshooting
• Configure and optimize app events and analytics. Manage sensitive data feeds to Facebook, Google, and other media properties
• Help evaluate and implement emerging technologies that drive business impact; can include onboarding of Customer Data Platform (CDP) and multi-touch marketing attribution (MTA) platforms, Adobe Customer Journey Analytics (CJA).

Role Requirements

• Bachelor's degree or currently studying a career in related fields is preferred.
• 3+ years of experience in Media/Creative agency account management or client relationship management.
• Fluency in English with outstanding verbal, writing, and listening skills (Level B2+)
• Basic skills with Microsoft Suite, including Excel and Power Point.
• Experience with Adobe Suite and AppsFlyer would be a plus.
• Strong project management and problem-solving skills are essential to manage multiple requests efficiently and deliver results, even in complex scenarios.
• This role requires excellent communication abilities, a global mindset, and strong customer service skills to build relationships and manage expectations across teams.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your Costa Rica- specific benefits include:

• Asociación Solidarista
• In-house company doctor services
• Transportation services options
• Referral Program award
• Employee Resource Groups (ERG) and committees to volunteer with
• Pan American Medical and Life insurance
• Cafeteria Discounts

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.  

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week. 

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation for applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-GV1 #LI-Hybrid

Estimated Job Posting End Date:

11-30-2025

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.