Description -
Job Summary
• This role is responsible for applying statistical techniques to model customer behavior, leading marketing excellence and performance management projects, and driving analysis of campaign data for marketing ROI optimization. The role analyzes financial and operational metrics to derive trends, participates in the implementation of marketing processes and tools, collaborates with IT for analytical reports, and identifies benchmarks for performance dashboards. Additionally, the role monitors campaign budgets, solves complex problems creatively, and leads moderate to high complexity projects.
Responsibilities
• Applies statistical techniques to develop models of customer behavior such as response and buying patterns, internal market sizing, share of wallet, opportunities.
• Leads execution of marketing excellence and performance management projects to provide operational processes, marketing policies, measurement, analytical model, and actionable plan to maximize the return on marketing investment.
• Drives analysis and interpretations of campaign data and market insights to identify key drivers for marketing ROI optimization.
• Analyzes historical financial and operational metrics, such as business seasonality, lead, sales pipeline conversion rates, to drive action planning.
• Participates in implementing marketing processes and tools such as marketing resource management (MRM), customer relationship management (CRM) and customer knowledge management (CKM).
• Collaborates with IT to design, publish and maintain analytical reports to make key customer and marketing information available to sales, marketing, and business owners.
• Identifies benchmarks and finds insights to lead preparation of the performance dashboard.
• Leads monitoring of campaign budgets and provides support in budget allocation by reconciling market program spend to the planned budget.
• Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.
• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in marketing, data analytics, or a related field or an advanced degree with 3-5 years of work experience.
Preferred Certifications
• Analytics Certification
Knowledge & Skills
NA
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (Mexico)Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"