AI Strategy Manager, Marketing

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Manager of AI Strategy is responsible for leading how AI capabilities are integrated across Brand, Communications, and Digital Marketing to enhance efficiency, creativity, and customer connection. This role defines the organization’s approach to AI within marketing workflows, ensuring teams can move faster, scale personalization, and deliver stronger outcomes through data-driven insights and intelligent automation. The position plays a critical role in identifying where AI can streamline operations, elevate content production, and advance the overall effectiveness of our marketing ecosystem.

This role partners closely with cross-functional teams—including SEO, Communications, Web Production, Creative, and Technology—to translate business needs into scalable AI use cases and ensure seamless adoption across channels. By monitoring emerging technologies, evolving our AI roadmap, and enabling teams with best practices, this position ensures the organization stays ahead of industry shifts and builds the foundation for responsible, measurable growth.

How You'll Shine:

AI Strategy & Roadmap Leadership

• Implement, manage, and evolve the AI roadmap for Brand, Communications, and Digital Marketing.
• Identify strategic opportunities where AI can accelerate workflows, improve creative output, and enhance customer connection.
• Evaluate organizational readiness and prioritize initiatives that deliver measurable business impact.
• Ensure AI strategy remains aligned with broader business goals and evolving marketing priorities.

AI Enablement, Tools, & Experimentation

• Evaluate, pilot, and scale emerging AI tools that support personalization, segmentation, and content generation.
• Build frameworks, guidelines, and best practices that support responsible and consistent AI use across teams.
• Enable marketing teams through training, documentation, and hands-on support to improve adoption and efficiency.
• Assess tool performance and integrate learnings into future recommendations.

AEO & Digital Innovation Support

• Drive forward the organization’s AEO strategy in partnership with SEO, Communications, and Web Production.
• Identify opportunities to improve digital discoverability and on-site experiences using AI.
• Ensure AI-enabled insights inform digital content, structure, and optimization decisions.

Insight Development, Research, & Trend Monitoring

• Monitor emerging AI capabilities, industry shifts, and competitive use cases relevant to marketing.
• Translate complex trends into practical recommendations for leadership and marketing teams.
• Inform long-term planning and ensure the organization is positioned ahead of major AI-driven changes.

Collaboration & Enablement

• Communicate AI progress, program updates, and impact measurements to leadership and cross-functional partners.
• Present findings, recommendations, and business cases in a clear and compelling manner.

Travel Requirements

• 5-10% for global team integration, vendor management and leadership meetings.

What You'll Bring:

• Bachelor’s degree in marketing, Business, Computer Science, or a related field.
• Strong understanding of AI applications in marketing, including personalization, segmentation, and creative generation.
• Ability to identify and prioritize growth opportunities using AI to improve campaign performance.
• Excellent collaboration skills and comfort leading cross-functional initiatives.
• Strong communication and presentation skills to influence stakeholders.
• Strategic mindset with the ability to translate innovation into actionable plans.
• Familiarity with responsible AI principles and practical evaluation of AI-driven solutions.
• Familiarity with AI tools and platforms related to content generation, customer segmentation, and chat automation.
• Experience with marketing technology solutions such as CDPs (Salesforce, Adobe Experience Platform) and analytics platforms.
• Understanding of natural language processing, recommendation systems, and related AI concepts
• 5-7+ years of experience in marketing strategy, digital innovation, or technology-driven roles.
• Prior experience integrating AI-driven tools or workflows into marketing processes.
• Experience working with cross-functional and geographically distributed teams.

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.