Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
If you’ve ever asked ChatGPT or Perplexity a shopping question, you’ve already glimpsed the next frontier of eCommerce where Large Language Models (LLMs) shape how consumers discover and trust brands. That’s where Yotpo Discover comes in. We’re leading Yotpo’s mission to make brands visible.
We’re looking for an AI Research & Content Manager to establish Yotpo as a thought leader in the emerging world of AI-driven discovery.
This is a hybrid role combining research, product marketing, and storytelling. You’ll work closely with Product, Customer Success, and customers to turn real data and outcomes into insights, narratives, and proof points that educate the market and support pipeline growth.
What You'll Own:
Original Research & Thought Leadership
- Design and execute proprietary research studies on AI search trends, consumer behavior, and AEO impact
- Analyze Discover product data to uncover market insights and media-worthy stories
- Create research reports, infographics, and narratives that generate coverage in AdWeek, TechCrunch, Retail Dive
- Identify emerging trends in AI search and translate them into content opportunities
Customer Success Stories & Case Studies
- Build relationships with Discover customers and conduct interviews to extract compelling success stories
- Write comprehensive case studies showcasing quantifiable business impact (traffic growth, AI citations, revenue)
- Develop multi-format customer content: case studies, video testimonials, quote cards, sales deck snippets
- Create a library of proof points organized by industry, use case, and business outcome
- Partner with Customer Success to identify reference customers and advocacy opportunities
Educational Content Creation
- Write authoritative long-form content: ebooks, guides, whitepapers, playbooks on AEO best practices
- Develop webinar content teaching ecommerce brands how to win in AI search
- Create website copy explaining Discover's value to different audiences (enterprise, mid-market, technical/business buyers)
- Craft email nurture sequences and LinkedIn thought leadership content
- Ensure all content is optimized for both human readers and AI search engines
Required:
- 4+ years in B2B SaaS content marketing, product marketing, market research, or similar
- Research expertise: Track record designing studies, analyzing data, and creating compelling narratives
- Customer storytelling: Portfolio of exceptional case studies showcasing business impact
- Outstanding writing: Can write for technical and executive audiences across formats
- Extreme autonomy: Self-starter who identifies opportunities, builds plans, and executes independently
- eCommerce/martech experience: Understanding of how DTC brands drive growth and measure ROI
Preferred:
- Experience with AI/ML products or emerging tech categories
- Background in SEO, content strategy, or growth marketing
- Familiarity with AEO, generative engine optimization, or AI search
- Data analysis skills and comfort with analytics platforms
- Webinar/video content experience
- Network in ecommerce, Shopify, or DTC ecosystem
You'll Thrive If You:
- Get energized by defining new categories and being first to market
- Love talking to customers and extracting their stories
- Have a researcher's mindset—you dig until you find the real insight
- Care deeply about craft and iterate to get writing right
- Balance strategic thinking with hands-on execution
- Thrive with autonomy and minimal oversight
- Are fascinated by how AI is changing consumer behavior
What You'll Get
- Category ownership: Lead Yotpo's thought leadership in Answer Engine Optimization
- Direct impact: Your work shapes how the market perceives Discover and AEO
- Autonomy: Freedom to experiment with formats, methodologies, and strategies
- Access: Direct partnership with Product team and high-performing customers
- Visibility: Public-facing, high-profile work that builds your personal brand
- Ground-floor opportunity: Define this function as Discover scales
Base salary $110,000-120,000
Compensation ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.
Location: NYC (in-office collaboration)
Reports to: Director of Corporate Marketing & Demand Generation