This role requires a hybrid schedule and will be based in our New York City Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.
At The Points Guy, we’re redefining how travelers engage with brands through premium content and strategic partnerships. The Ad Operations team plays a pivotal role in ensuring that campaigns deliver meaningful impact for advertisers while enhancing the user experience for our audience.
This is a dynamic, cross-functional role that rewards technical skill, strategic thinking, and ownership — ideal for someone who thrives on precision, collaboration, and problem-solving.
The Ad Operations Specialist will be responsible for the end-to-end execution, QA, and optimization of sponsored campaigns across The Points Guy (TPG) digital ecosystem. This role bridges technical implementation and strategic account support — ensuring that all sponsored placements run flawlessly, meet client objectives, and adhere to TPG’s high standards of quality and performance.
You’ll manage key strategic accounts with limited oversight, acting as the tactical expert who ensures successful campaign delivery and proactive problem-solving across multiple teams and platforms.
What You’ll Do:
Campaign Management & Execution
- Manage and execute digital advertising campaigns across several partnership teams with minimal supervision.
- Handle the full campaign lifecycle — from setup and QA to post-launch validation and pacing management.
- Own launches and removals of sponsored tactics, including:
- Persisting Banners, Exit Modals, Audience-Based Widgets, Inline Widgets
- Featured Card Placements, Top Offers Widget Placements
- Right Rail and Leaderboard Displays
- Quicklinks, Sponsored Category Page Boosts
- Custom Sponsored Hub Pages and TPG App Placements
- Paid Social ads associated with partnership campaigns
- Ensure that all ad placements go live accurately, on time, and are removed per campaign end dates.
- Troubleshoot issues related to delivery, pacing, and creative rendering, escalating when necessary.
Quality Assurance & Tag Implementation
- Lead all pre- and post-launch QA processes to ensure functionality, tracking accuracy, and campaign compliance.
- Own the implementation and verification of impression tags and other third-party tracking across sponsored placements.
- Partner with internal stakeholders to resolve tag or tracking discrepancies and maintain reporting accuracy.
Internal & External Collaboration
- Work proactively with internal teams (Partnerships, Account Management, Product, and Tech) to ensure campaigns are flawlessly executed and optimized.
- Provide input on client requests, balancing business needs, legal obligations, and technical constraints.
- Participate in client meetings and partner events as needed to represent the Ad Ops function and strengthen relationships.
- Support Partnerships with campaign orders, billing reconciliation, and revenue recognition at month-end.
Performance Monitoring & Reporting
- Monitor campaign pacing, performance, and delivery, identifying risks or under-performance early.
- Consolidate and reconcile campaign reporting at the end of each month to support client billing and internal revenue tracking.
- Share insights around revenue at risk and KPI trends with actionable ideas for optimization.
Leadership & Knowledge Sharing
- Serve as a go-to resource for tactical execution guidance and best practices within the Ad Ops team.
- Apply past knowledge of campaign setups and special requests to inform current and future campaign decisions.
- Support onboarding and mentorship of new hires by sharing workflow expertise and prioritization strategies.
- Provide feedback in ad development and product meetings, advising on trafficking logistics and potential execution risks.
What We’re Looking For:
- 2–4 years of experience in Ad Operations, Campaign Management, or Digital Advertising.
- Strong attention to detail, organization, and ability to manage multiple campaigns simultaneously under tight deadlines.
- Thorough understanding of digital media benchmarks, ad trafficking workflows, and QA processes.
- Proficiency with ad serving and tracking platforms (e.g., Google Ad Manager, Campaign Manager 360).
- Advanced Excel skills and strong data analysis abilities to identify issues and optimize performance.
- Demonstrated ability to work autonomously and make informed decisions in a fast-paced environment.
- Proven problem-solving skills and ability to anticipate and overcome technical or operational roadblocks.
- Excellent communication skills — able to translate technical issues into clear, actionable updates for both internal and external stakeholders.
- Familiarity with social platforms (Meta, TikTok, etc.) and third-party verification tools preferred.
- Business and technical acumen, with understanding of the full advertising lifecycle from concept to revenue.
Compensation:
- Cash Compensation Range: $62,000 - $80,000 per year
*Note actual salary is based on geographic location, qualifications, and experience
Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
Who We Are:
Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram.
At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.
Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
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