ACF Regional Manager (China/Wider Asia)

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

As part of a global team within Group Security, the Anti-Counterfeit Regional Investigations Manager reports to the Global Lead for Anti-Counterfeiting (ACF). The main function of the role is to tactically develop and implement the ACF strategy, manage and supervise ACF Program investigations and activities in the designated geographic region to include country specific plans. Responsibilities include intelligence assessment, case selection, the management and oversight of anti-counterfeit investigations (online and offline), proactive investigation case management, to include the development and implementation of innovative approaches and investigative strategies to meet business needs.

The manager will collaborate with internal business stakeholders, law enforcement, legal teams, and external partners to drive enforcement actions and strategic initiatives. The role ensures the protection of the company’s intellectual property, brand integrity, and consumer trust by identifying, investigating, and mitigating counterfeit activities.

Key Responsibilities

Strategic Leadership

• Develop operational relationships with key internal stakeholders including business, legal, corporate affairs, and corporate communications
• Develop and maintain strategic relationships with law enforcement agencies, industry bodies, regulatory authorities, and peer organizations
• Build and maintain strategic and tactical investigation service supplier relationships, promoting innovation, responsiveness, cost optimization, return on investment (ROI), and continuous improvement
• Develop KPIs and reporting frameworks to measure program effectiveness and return on investment (ROI)
• Provide regular updates to senior leadership and stakeholders

Operational Execution

• Conduct risk assessments to identify high-risk markets and products
• Develop and implement regional anti-counterfeit strategies aligned with global brand protection goals
• Provide instruction and guidance to external investigation suppliers based on the strategic direction set by the Global Program Lead
• Provide effective case management oversight and direction by working with external investigation suppliers to ensure investigations are conducted and reported efficiently and in accordance with Haleon’s ACF Program Strategy
• Develop intelligence strategies to identify and monitor counterfeiting trends
• Oversee regional monitoring of counterfeit activities across online and offline channels
• Implement a regional customs strategy to identify key strategic ports and counterfeiting routes, product authentication training opportunities, and intelligence dissemination practices
• Coordinate with law enforcement, customs, regulatory bodies, and industry coalitions to pursue and, when appropriate attend, enforcement actions
• Ensure ACF Program compliance with international IP laws and regulations
• Support litigation efforts related to counterfeit activities
• Maintain up-to-date knowledge of counterfeit trends and regulatory changes
• Manage the regional anti-counterfeit program budget, ensuring effective forecasting, spend control, and ROI
• Monitor and evaluate enforcement outcomes and adjust strategies accordingly
• Identify and report counterfeiting developments and techniques which undermine product security
• Work with packaging design and business teams to evaluate and implement product authentication technologies (e.g., serialization, digital watermarking, blockchain).

Stakeholder Engagement and Training

• Manage relationships with external investigation service suppliers
• Develop regional training programs to educate stakeholders on counterfeiting risks and mitigation opportunities
• Represent Haleon at regional industry forums, conferences and working groups to share intelligence, benchmark practices, and influence standards
• As a subject matter expert, support a regional network of non-ACF champions embedded across business units and functions

Qualifications

• 5+ years of experience in law enforcement investigations, brand protection, anti-counterfeiting, or IP enforcement
• Experience of working with law enforcement, customs, and legal teams across international jurisdictions
• Proven experience in investigating and managing complex proactive investigations and enforcements
• Demonstrated success in managing third-party investigation service suppliers and operational budgets
• Professional certification such as Interpol Intellectual Property (IP) Crime College or recognized university anti-counterfeit or intellectual property program accreditation strongly preferred
• Strong understanding of IP laws, counterfeit trends, and enforcement mechanisms
• Exceptional written/oral communication
• High ethical standards, discretion, and resilience under pressure

Core Competencies

• Self-motivated and able to act independently and responsibly demonstrating sound and ethical judgment
• Ability, at both a strategic and tactical level, to identify and manage ACF related issues and customize, implement, and execute solutions
• Strong commercial acumen and budget/vendor management experience
• Risk-based thinking and continuous improvement
• Stakeholder engagement
• Demonstrate ability to work with a wide range of individuals from diverse backgrounds, countries of origin, and at varying levels within the corporate structure

 

 

 

 Job Posting End Date

 

 

2026-04-05

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.