Account Performance Manager - Strategic Casting & Organic Growth

Position Title: Account Performance Manager, Strategic Casting & Organic Growth

About the role

We’re looking for an experienced, strategic and hands-on Account Performance Manager to lead campaign casting, organic influencer strategies and campaign performance across some of LTK Europe’s most  high-profile retail partners. This role sits at the intersection of strategy and execution- perfect for someone who can think big about performance and organic growth, while still staying on top of delivery by managing briefs, contracts and creator relationships directly.

You’ll act as a key link between the Brand Partnerships and Creator Success teams, ensuring that every campaign-  across paid and organic - drives measurable commercial results. Success in this role will come from building structure, driving cross-team collaboration, and using performance insights to continuously optimise campaign and creator outcomes.

How you will make an impact

Campaign Strategy & Innovation

• Collaborate with Brand Partnerships team & clients to design and execute creator campaigns that blend creativity with data-led strategy.
• Support account strategy development on major accounts and ensure client decks and deliverables reflect best-in-class storytelling, structure, and data.
• Take ownership of performance-driven innovation, testing new casting mixes, incentive structures, and organic growth tactics. 
• Lead quick-turn activations (e.g., 24-hour IG Story campaigns), balancing speed with quality and brand alignment.
• Confidently push creative boundaries with clients — making strategic recommendations grounded in data even outside their initial brand remit.

Strategic Casting & Campaign Execution

• Lead influencer casting with a strategic, data-informed and commercial mindset — balancing top-performing creators, brand-fit influencers, and emerging talent.
• Partner with Creator Success (CS) to identify, coach and nurture influencers toward high organic potential, ensuring campaign spend is optimised towards proven performance.
• Develop and maintain a structured process for mini castings by vertical, ensuring the right creators are representing key retail categories (e.g., beauty, fashion, lifestyle, sports).
• Champion inclusion of top UK creators across major campaigns — ensuring LTK talent is consistently represented in high-visibility activations.
• Maintain visibility on both paid and organic content output, tracking how creator performance impacts wider commercial goals.
• Manage creator contracting, communication, and rate negotiation to ensure clarity and alignment across all campaign deliverables. 
• Manage bonus or incentive schemes for creators (organic and paid), aligned to performance thresholds and commission metrics.

Performance & Insights

• Work with available data and sales  teams to translate performance insights into actionable creative and casting recommendations.
• Champion a "test and learn" approach — experimenting with casting mixes, creative formats, and incentives to continually drive efficiency.
• Surface insights on organic performance growth and analyse campaign data to identify scalable opportunities,  surface high-performing creators and new talent opportunities for brands
• Represent campaign performance and insights in internal and client meetings with confidence and commercial clarity.

Collaboration & Leadership

• Act as the primary operational bridge between Campaign Execution, Brand Partnerships, and Creator Success, ensuring campaign goals and expectations are consistently aligned and seamlessly executed.
• Champion collaboration between teams — turning strategic client objectives into clear, actionable delivery plans.
• Act as a creative problem-solver, balancing client objectives with creator authenticity and community trends.
• Support and mentor junior team members (Account Coordinators) to drive structure, accountability, and delivery consistency

What you will bring to LTK

• 6+ years’ experience in influencer marketing, talent management, campaign management or digital brand partnerships.
• Proven track record of turning (campaign) data insights into actionable strategies that drive measurable performance.
• Strong understanding of influencer ecosystems, social content trends, and platform best practices (Instagram, TikTok, etc.).
• Confident managing large, multi-market retailer or multi-category campaigns.
• Strong commercial acumen, linking creative decisions to business impact
• Analytical mindset — able to interpret performance data to guide casting and content decisions.
• Exceptional communication and collaboration skills — comfortable liaising with creators, clients, and internal teams.
• Experience managing creators directly, including contracting and negotiation.
• Organized, proactive, and able to balance strategic planning with detail-oriented delivery.
• A self-starter with strong creative instincts, commercial acumen, and an eye for emerging talent.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback#LI-AJ1