About Us
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Role Description
Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.
Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.
The Communications Design team dynamically brings brands to life through their actions. They:
- Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
- Lead the creation of the dynamic ecosystem approach to deliver a strategy
- Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically- Champion innovative, forward thinking activities that help brands create value with their audience.
Key Responsibilities
- Gain the respect and trust of all relevant client personnel by demonstrating knowledge, curiosity and enthusiasm for their business.
- Coordination – working with the Account Director and the rest of the account team, support and advise local market teams and the central digital team to ensure their media plans comply with the central brief and strategy. Be able to confidently challenge and question assumptions and recommendations that have been made to ensure the best possible delivery for the client.
- Media Planning - Support the Planning and activation team in responding to central briefs requiring planning and buying.
- Client Engagement - Manage client expectations and have the ability to assess when to escalate issues to the Client lead. Also challenge clients when necessary.
- Financial Processes and Reporting - Gain full understanding of the Initiative and client specific financial processes. Work with Account Executive and the Finance Director as required.
- Strategy and insight - Gain full understanding of the clients’ business and the markets that they occupy so that you can confidently speak from a position of authority and help identify the issues they face. Constantly use your knowledge of the clients’ business to identify areas where Initiative can help solve their marketing challenges. Be thoroughly knowledgeable on biddable media campaign processes and activation across Search, Social, Programmatic
Desired Skills & Experience
- You are able to effectively communicate with various stakeholders – clients, agency partners and your own team members
- You have helped manage junior team members before, and you take satisfaction from helping them grow in their careers
- Juggling a number of tasks with often conflicting deadlines is second nature
- You have experience in biddable media – Search, Social or Programmatic
- You can build relationships with colleagues and contacts – daily contact with key clients is not new to you, nor is working closely and collaboratively with other agencies
- You have experience planning multi-channel campaigns and understand digital and addressable media
- An inquisitive mind-set that wants to understand the why behind every client brief
- Can confidently use Excel, PowerPoint and Outlook
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at ninette.desousa@mbww.com, if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!