Account Director, PR, Creator and Social

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

160over90 is seeking a driven and detail-oriented Account Director to join our growing communications team in Dubai, supporting one of the agency’s most high-profile global clients. The account spans multiple premium sports including golf, cricket, F1, sailing, and more giving you the chance to work on major campaigns with cultural impact.

This client is heavily involved in high-profile golf properties, including the DP World Tour, Ryder Cup, PGTI and partnerships with elite ambassadors like Tommy Fleetwood. As such, the role requires a deep passion for and understanding of the global golf landscape, including key stakeholders, influential players, and the sport's unique positioning on the world stage.

This is an exciting and dynamic role that combines strategic PR and communications expertise with hands-on campaign execution. You will manage and deliver global campaigns across owned, earned, and paid media, leveraging influencer relationships, branded content, and strategic partnerships to create impactful brand experiences within the world of golf.

Key Responsibilities

• Serve as a lead contact for one of 160over90’s most significant global clients with a focus on golf and sports partnerships, particularly those related to the DP World Tour, PGTI and Ryder Cup.

• Drive the development and execution of global PR and communications campaigns, ensuring alignment across geographies and tailoring approaches based on regional needs and cultural sensitivities.

• Develop and implement integrated PR strategies, including influencer marketing, content creation, event management, and branded content, highlighting key tournaments and ambassador partnerships such as those with Tommy Fleetwood.

• Build and maintain strong relationships with key influencers, talent, and stakeholders within the golf world, from top players to media outlets.

• Manage campaign budgets, timelines, and critical paths, ensuring projects are delivered on time and within scope.

• Collaborate closely with the client’s internal teams to drive engagement through creative and engaging internal initiatives that unite their staff globally.

• Work closely with our in-house strategy and creative team on strategic and creative planning around specific projects, including developing campaign concepts, messaging, and creative content tied to premier golf events and players.

• Frequent travel to global golf events and key markets to support campaign execution and client relationship management.

 

Minimum Qualifications

• A strong passion for golf, with a deep understanding of the sport’s global landscape, including key players, organizations, and media outlets.

• At least 7 years of experience in PR, communications, or influencer marketing, with a focus on sports partnerships or global brand campaigns, particularly in golf.

• Demonstrated experience in running global campaigns from an owned, earned, and paid perspective, ideally across multiple markets.

• Experience working with influencers and creators across various platforms (e.g., Instagram, TikTok, Twitter).

• Strong knowledge of digital and social media strategy, including how to amplify content through paid media.

• Proven track record of managing complex campaigns across geographies, with the ability to adapt messaging and strategy for different audiences.

• Excellent copywriting skills with the ability to create accurate and insightful client proposals and pitch documents.

• Experience working in fast-paced, high-pressure environments, with the ability to stay organised and flexible.

Skills and Abilities

• Strong leadership and team management skills, with the ability to inspire and nurture a small team and foster a positive agency culture.

• Exceptional communication skills and the ability to build strong relationships with both clients and internal stakeholders.

• A strategic thinker who can balance client needs with business goals to deliver impactful outcomes.

• Proven talent and influencer marketing experience, with a knack for making key decisions that drive brand success.

• Experience developing creative activations that comply with regulations and brand guidelines.

• Ability to evaluate campaign success and simplify complex metrics for clients.

• A strong new business acumen with a proven track record of increasing client spend and identifying growth opportunities.

160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.