Come build your career
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 54,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job:
As a Account Activation Manager (m/f/d), you will be responsible for developing and executing innovative strategies to activate our products and brands with key customers/channels. You will leverage your understanding of market trends and customer needs to create tailored concepts, independently manage their implementation, and translate them into individualized/channel-specific marketing plans. Your role is essential in gathering market and customer feedback, analyzing competitors, and identifying new opportunities for differentiation.
What You’ll Do:
Develop and manage customized concepts for product and brand activation for defined accounts/channels/target groups. Translate national brand and product strategies into prioritized, integrated action calendars. Develop and implement concepts for brand and product activation at the respective point of sale.
Obtain and evaluate market and customer feedback to identify customer needs and trends. Analyze competitors and identify opportunities for differentiation. Conduct portfolio analysis and derive sales promotion measures for top customers.
Plan and execute promotions and product launches in coordination with Brand Management and Product Marketing. Analyze ongoing and completed campaigns, derive actionable recommendations, and develop standards.
Manage activation across various communication channels (online & offline).
Ensure effective collaboration with internal interfaces (e.g., Sales, Product Management), especially Key Account Management DIY/Prof. Outdoor.
Prepare and conduct meetings, customer visits, and internal events.
Qualifications:
Completed degree in business administration, marketing, communications, or a comparable field.
Several years of professional experience in a similar marketing role, ideally within the consumer goods or industrial sector.
Strong analytical skills and experience working with market and customer data.
Excellent command of German and English, both written and spoken.
Proficient in MS Office.
Result-oriented, intrinsically motivated individual with strong ability to drive change
Independent, creative self-starter with ability to work in a highly energetic, fast-paced environment to actively drive transformation
German Native Speaker & fluent business English language skills (verbal, written and presentation); additional languages advantageous
5+ years of experience gained across relevant digital marketing disciplines; previous account management within a digital agency is a plus
Strong communication & Negotiation skill
Team player with a collaborative mindset
We offer:
An exciting role in an innovative and international environment
A wide range of development opportunities tailored to your individual needs
An attractive remuneration package
A permanent position
30 days of vacation
Flexible working time models & mobile working
Employer-provided retirement benefits
At Stanley Black & Decker, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all backgrounds, regardless of nationality, gender, religion, disability, age, or sexual identity.
Contact:
Shape your future with us – we look forward to receiving your application! Please send us your detailed application documents – stating your salary expectations and your earliest possible starting date – exclusively online via our career site.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.