ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients' health by helping prevent sickness and disease. It is an exciting time to be part of the Pfizer Global Adult Vaccines Marketing team as we look to drive significant impact for people and the organization by helping prevent the largest adult respiratory diseases globally.
Abrysvo is a cornerstone of Pfizer’s commitment to protecting Adults and vulnerable populations against Respiratory Syncytial Virus Infection (RSV). RSV is highly contagious and can lead to severe lower respiratory tract disease in older adults and those with chronic conditions like COPD, CHF, and diabetes. Each year, RSV hospitalizes over 336,000 older adults globally and causes 14,000 deaths. By addressing this critical health challenge, Abrysvo drives both impact and growth—we are on track to reach approximately $500MM in global revenue in 2025, and $600MM in 2027, with cumulative revenue expected to hit $1B by 2027. Join us in shaping the future of adult respiratory health.
The ABRYSVO Adult HCP Lead will be responsible for leading the global strategy and tactical execution of all healthcare professional (HCP) marketing initiatives for the ABRYSVO adult indication. This role will drive unbranded and branded campaigns, oversee RWE/medical education efforts, and ensure seamless collaboration with the US, ICO and EMCO teams to support local market adaptation and implementation.
ROLE RESPONSIBILITIES
Key Responsibilities:
Strategic Leadership & Campaign Development
- Own the development and execution of the global HCP marketing strategy, including both branded (“Every Breath Matters”), unbranded (“RSV Uncovered”) campaigns and key elements of the year Brand Strategy Refresh (Position, Patient Funnel Insights, SWOT etc).
- Lead the HCP Messaging Architecture Update, integrating new messages based on global research to support differentiated storytelling and strong ABRYSVO recommendations.
- Guide the creation and rollout of the Digital Sales Presentation (DSP), Core Claims & Implementation Guide, and other omnichannel tactics, ensuring alignment with brand strategy and local market needs.
Medical Education, Real World Evidence & Scientific Engagement
- Oversee global medical education initiatives, including congress partnerships (e.g., RESVINET, ESCMID, ERS), speaker programs, and real world evidence (RWE) dissemination.
- Collaborate with cross-functional teams to rapidly update and distribute the RWE Compendium, supporting HCP education on ABRYSVO’s effectiveness and differentiation.
Cross-functional Collaboration & Local Market Enablement
- Serve as the primary liaison with US, ICO and EMCO teams, ensuring global assets are adapted and implemented effectively across markets.
- Support local teams with Adobe Express tools for asset customization, including translation, channel adaptation, and local recommendations.
- Provide strategic input into pharmacy activation, specialist materials, and omnichannel toolkits to broaden HCP engagement.
Performance & Optimization
- Monitor campaign performance and market usage metrics, using insights to refine messaging and asset deployment.
- Conduct competitive audits and message testing to ensure ABRYSVO maintains a differentiated position in the adult RSV vaccine landscape.
- Manage agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management
BASIC QUALIFICATIONS
- BA or BS degree required
- 8+ years pharmaceutical marketing
- Country, Regional or Global Marketing experience required
- Proven experience in global HCP marketing, preferably in vaccines or respiratory therapeutics
- Experience leading and coordinating with cross functional teams required (Medical, Regulatory and Legal)
- Experience leading global projects, communicating with regional and country teams
- Champion innovation, seek learnings from other brands and other industries to innovate
- Strong marketing, analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
- Strong understanding of medical education, omnichannel marketing, and stakeholder engagement.
- Comfort managing through ambiguity, complexity, and rapidly changing business and customer needs
- Strong project management skills; attention to detail; being able to manage rapidly changing/updated information flow
- Proven ability to proactively lead the thinking - connect, communicate, influence, and persuade others
- Excellent communication and presentation skills, including with internal and external senior leaders
- Superb communication and ability to effectively partner with highly diverse global colleagues
- Experience in RC, GCMA, Adobe preferred
- Good understanding of regulatory and promotional compliance
- Experience with Adobe Express or similar tools for content adaptation is a plus.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
- Some travel required
- Non-standard work hours (before 8am and after 5pm EST) may be required to manage calls with countries in various time zones
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Other Job Details:
- Last day to apply: November 19, 2025
The annual base salary for this position ranges from $169,700.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
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