Abeka Social Media Coordinator

Dedicated to Excellence, Committed to Service

 

Abeka Social Media Coordinator

 

The Social Media Coordinator will support the planning, creation, and execution of social media content for Abekas school and homeschool audiences, with a strong emphasis on Instagram, YouTube, and video-based platforms. This role is responsible for producing engaging, platform-specific content that communicates the value of Abeka curriculum, supports customer understanding, and increases audience engagement. Responsibilities include developing short-form and long-form video content, supporting campaign messaging across social platforms, and ensuring that Abekas voice remains clear, consistent, and relevant to both school administrators and homeschool families. This role will contribute to increased brand awareness, audience growth, and engagement through consistent and strategic social media execution.

 

Social Media Content Planning and Execution

Develop, coordinate, and execute social media content aligned with marketing campaigns, seasonal priorities, and business objectives. Focus on Instagram and YouTube as primary platforms, ensuring content is scheduled, published, and optimized consistently. Support both school and homeschool messaging needs through coordinated content calendars that reflect current marketing initiatives, promotions, and educational resources.

Video and Short-Form Content Production (Reels/YouTube)

Create and produce engaging video content including Instagram Reels, YouTube videos, and other short-form formats. Develop content that demonstrates curriculum usage, answers common questions, highlights product features, and supports customer understanding. Collaborate with internal teams to plan video concepts, script content, and ensure video assets align with brand voice and marketing priorities.

Audience Engagement and Platform Management

Monitor and respond to audience engagement across social media platforms, including comments, messages, and interactions. Support the development of a consistent and positive brand presence by engaging with both school and homeschool audiences. Track engagement trends and identify opportunities to improve content performance, audience connection, and community growth.

Performance Tracking and Content Optimization

Track and report on key social media performance metrics including reach, engagement, video views, follower growth, and content performance. Identify high-performing content types and recommend improvements to future posts, video formats, and messaging. Collaborate with the marketing team to ensure social media efforts support broader campaign goals and contribute to audience growth and engagement.

FLSA Status - Scanning (Non-exempt)

Education Required

Bachelor's Degree

 

Work Experience Required

1+ years in business social media

 

Physical Requirements and Skills

Communication, Cross-Team Collaboration, Detail-Oriented, Interpersonal Relationships, Prioritization, Social Marketing Platforms, Social Media Metrics, Time Management, Video Editing, Video Storytelling

 

 

Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.   We reserve the right to fill this role at a higher/lower grade level based on ministry needs.  An assessment may be required to be considered for this position.