Content Planning and Development
Develop, coordinate, and produce content aligned with marketing campaigns, seasonal priorities, and business objectives. Create blog articles, landing page copy, resource materials, and campaign messaging that clearly communicate the value of Abeka curriculum to school administrators and homeschool families. Ensure all content supports the customer journey from awareness through decision-making and reflects Abeka's voice and educational philosophy.
SEO and Organic Content Strategy
Support the development and execution of SEO-driven content strategies to increase Abeka's visibility in search for school and homeschool-related topics. Identify high-value keywords and content opportunities, collaborate on content planning, and optimize blog posts and landing pages for search performance. Monitor organic traffic, keyword rankings, and content engagement to improve performance and expand reach.
Campaign and Email Content Support
Collaborate with marketing team members to develop content that supports campaigns, email marketing, and promotional initiatives. Write and adapt messaging for email campaigns, landing pages, and supporting resources to ensure consistency across channels. Align content with campaign goals, audience needs, and seasonal priorities to improve engagement and conversion.
Content Performance and Optimization
Track and evaluate content performance using key metrics such as blog traffic, engagement, time on page, and conversions. Identify high-performing topics and content types, and recommend improvements to strengthen messaging, clarity, and effectiveness. Continuously refine content based on performance insights, audience feedback, and marketing priorities.
FLSA Status - Scanning (Non-exempt)
Education Required
Bachelor's Degree
Work Experience Required
1+ years in content creation
Physical Requirements and Skills
Brand Voice, Communication, Content Management Systems (CMS), Cross-Team Collaboration, Deadline Management, Marketing Performance Management, Market Research Analysis, Multitasking, Prioritization, Professional Writing, Search Engine Optimization Strategy
Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.