Experience & Optimisation Consultant

 

Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Do you love understanding human behaviour, turning analysis into strategic recommendations, and helping brands build more meaningful customer relationships? Are you seeking an exciting role that balances analytical depth with client collaboration and a consulting mindset? Then you might be the Experience & Optimisation Consultant we are looking for!

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What will your day look like?

As an Experience & Optimisation Consultant, you will:

• Translate Business Challenges into Strategy – Partner with clients and client account leads to understand their needs & challenges to define a structured approach to deliver insights and optimisation opportunities that drive real impact.
• Tell Compelling Data Stories – Present insights to stakeholders with clarity and confidence, using visualisation and storytelling to turn analysis into strategic recommendations.
• Testing & Optimisation – Help define testing hypotheses, measurement strategies, and continuous improvement opportunities that evolve with client needs.
• Collaborate Across Functions – Work seamlessly with CX strategists, data engineers, technical leads, and operational teams to ensure audience insights are embedded throughout campaign planning and execution.
• Support Research & Discovery – Support qualitative and quantitative research initiatives to uncover customer motivations, behaviours, and engagement opportunities that inform strategic recommendations.
• Support Segmentation Strategy Initiatives – Evaluate client first-party data sources (CRM engagement, loyalty) and performance metrics to identify segmentation opportunities, personalization potential, and areas for data maturity and audience growth.

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Who are you going to work with?

You'll be a key member of our Insight & Optimization team — a group of naturally curious problem-solvers obsessed with humanizing data and solving client challenges. You'll typically be working closely with research leads, data specialists, and strategy partners. Your role balances analytical depth with client collaboration, presenting insights as a trusted subject matter expert while contributing to strategic workshops and planning sessions. You'll also be part of the broader VML MAP network—a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data, personalization, and marketing technology.

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What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset with critical thinking skills. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable supporting the analysis and reporting both qualitative and quantitative customer data and translating it into clear insights and recommendations supported by a compelling storyline.

In addition, you have:

Experience & Background:

• 4+ Experience in customer insight strategy or a related field, (client facing marketing agency or consultancy preferred)
• Proven experience in delivering actionable insights that inform customer experience strategy and recommendations to improve key performance metrics (in marketing or customer experience preferred)
• Strong background in qualitative and/or quantitative customer insight planning, analysis and reporting
• Experience with experimentation supporting the design and analysis of A/B and multivariate tests to optimize performance and customer engagement is strongly desired
• Familiarity with CRM marketing and loyalty programs preferred (candidates with strong relevant capabilities are encouraged to apply)
• Familiarity with customer segmentation strategy and campaign audience planning preferred (candidates with strong relevant capabilities are encouraged to apply)

Skills & Capabilities:

• Strong storytelling skills, able to translate data into compelling, action-oriented narratives for senior stakeholders, using clear structure, engaging language and well-designed visuals.
• Consulting mindset – comfortable with workshop planning & facilitation, roadmap development, and structured problem-solving
• Strong analytical skills with the ability to synthesise multiple sources of data into strategic insight.
• Confident problem solving skills, able to turn ambiguous or open-ended tasks into clear and structured questions.
• Excellent written and verbal communication; able to present executive-ready insights
• Proficiency with MS Office (Word, Excel, PowerPoint) and using data visualization tools
• Passion for understanding human behaviour and consumer psychology

Education:

• B.S. or B.A. required; in marketing, statistics, behavioural economics, psychology or related field and Advanced degree (M.A., M.S.,) (nice to have)

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A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence helping businesses humanize the relationship between brands and customers through hyper-personalized experiences, marketing automation, and customer data strategy. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we partner with some of the world's most admired brands on their transformation journey to becoming truly customer-centric.

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A global network

We are part of the global VML network—150+ offices across 60+ markets with 30,000+ employees representing 55+ nationalities. Our culture values connection, belonging, and the power of differences. We offer a hybrid work model that balances in-office collaboration with remote flexibility.