Riboli family wines

Wine Educator

Paso Robles, CA Full Time

Build your career at Riboli Family Wines! Riboli Family Wines is one of the fastest-growing wine manufacturers in the U.S. and has received the designation of American Winery of the Year from Wine Enthusiast Magazine. We are a family-owned business, four generations deep, with 100+ years of producing high quality wines. Our company’s leading wine brands include Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

We’re excited to announce the opening of our new San Simeon Tasting Room; an elevated winery destination built around a curated food-and-wine experience in the Willow Creek District of Paso Robles. We’re inviting enthusiastic, service-minded individuals to join our founding team as we debut this new luxury experience alongside our sister winery, Jada Vineyard & Winery.

Summary- The Wine Educator is the face of San Simeon Estates — delivering engaging, educational, and polished guest experiences that reflect the spirit of our coastal estate. This role blends storytelling, sales, and service, offering both wine tastings and food pairings in a variety of formats.

Essential Duties and Responsibilities - Current duties may be changed if the job requires and/or additional duties may be assigned if necessary.

  • Deliver exceptional service across tastings, pairings, and table service.
  • Educate guests on San Simeon Estates’ wines, vineyards, and winemaking philosophy.
  • Drive DTC sales through knowledgeable recommendations and club signups.
  • Cross-train in restaurant-style service for a la carte offerings.
  • Maintain detailed knowledge of current wines and pairings.
  • Ensure tasting spaces reflect brand standards and cleanliness.
  • Uphold ABC compliance and responsible service standards.
  • Assist with private tastings, trade visits, and member events.

Requirements:

  • Must be 21+
  • Weekend and holiday availability required
  • Warm, confident communicator with strong sales instincts.
  • Ability to translate technical wine knowledge into engaging stories.
  • Team-oriented and flexible under pressure.
  • Passionate about hospitality, food, and wine education.
  • Professional appearance and demeanor
  • Ability to stand for extended periods
  • Must be able to lift up to 50 lbs. regularly

If you’re ready to help shape something special from the ground up and to share your ideas with a new luxury estate winery on the West Side of Paso Robles, we’d love to hear from you. Apply today and be part of creating unforgettable moments at our new San Simeon Tasting Room.

 

#LI-ONSITE

Pay Range
$18$22 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.