Job Summary:
The Vice President, Premium and Corporate Sales will serve as a key member of 313 Presents’ leadership team, responsible for driving premium sales, group sales, and sponsorship revenue across all venues. This executive will combine strategic vision with operational excellence to deliver year-over-year revenue growth, customer retention, and best-in-class service for corporate and premium clients.
This leader will oversee the Premium and Corporate Sales organization, including premium seating, suite sales, specialty inventory, group sales, and partnership revenue. They will establish the sales strategy, structure, and culture necessary to deliver results through innovation, data-driven decision-making, and exceptional relationship management.
Key Responsibilities:
Leadership & Strategy:
Provide strategic leadership and operational oversight for all premium seating, suite, group, and sponsorship sales and service functions across 313 Presents venues.
Develop and execute annual and long-term sales strategies that align with organizational goals and strategic priorities, delivering sustainable revenue and profitability growth.
Establish clear performance metrics, accountability standards, and development plans for sales and service teams; promote a culture of high performance, collaboration, and continuous improvement.
Partner closely with key stakeholders and partners to align premium and sponsorship strategies, ensuring seamless integration and shared success.
Sales Development & Revenue Growth:
Actively lead the premium and corporate sales process, engaging with high-value clients and prospects to drive new business opportunities.
Build, maintain, and grow a robust pipeline of corporate relationships with local, regional, and national decision-makers.
Identify and implement new premium and VIP product opportunities—including new club spaces, hospitality concepts, and experiential offerings—to expand revenue streams and enhance client value.
Collaborate with marketing, business intelligence, and finance teams to optimize pricing strategies, dynamic models, forecasting, and revenue reporting.
Provide strategic recommendations around renewal timing, pricing tiers, and packaging to maximize both retention and revenue per seat.
Sponsorship & Corporate Partnerships:
Oversee partnership and sponsorship sales strategy ensuring alignment of sponsorship assets and premium inventory to create compelling, integrated corporate partnership opportunities.
Maintain a deep understanding of competitive sponsorship and premium offerings across the industry; benchmark against best practices to position 313 Presents as a leader in premium and corporate engagement.
Team Leadership & Operational Excellence:
Mentor, motivate, and develop a high-performing sales and service team, emphasizing accountability, client satisfaction, and innovation.
Implement consistent sales training and professional development programs to enhance product knowledge, service delivery, and consultative selling skills.
Partner with Finance to develop and manage departmental budgets, ensuring accurate forecasting and efficient cost control.
Leverage technology, CRM systems, and data analytics to improve sales processes, client segmentation, and conversion rates.
Coordinate with Marketing and Creative teams to develop premium sales materials, proposals, and presentations that reinforce brand identity and drive demand.
Required Knowledge, Skills and Abilities:
Bachelor’s degree in business, management, marketing, sports administration, or related field.
10+ years of progressive leadership experience in sales, ideally within the sports, entertainment, or hospitality industries.
Proven track record of exceeding revenue targets through premium, corporate, and sponsorship sales strategies.
Strong financial acumen with experience in revenue forecasting, pricing strategy, and P&L management.
Excellent communication, negotiation, and presentation skills; ability to build trust with senior executives and corporate decision-makers.
Strategic thinker with strong planning, analytical, and project management skills.
High integrity, sound judgment, and a collaborative leadership style that reflects the culture and values of 313 Presents.
Preferred Knowledge, Skills and Abilities:
Experience working within the Detroit market and familiarity with key regional corporate partners and consumers.
Hands-on experience with dynamic pricing models, loaded ticketing, and premium inventory management systems.
Knowledge of CRM and sales analytics tools (e.g., Salesforce, Microsoft Dynamics / Kore, Tableau, Archtics, etc.).
Personal Characteristics:
A successful candidate will be:
A dynamic and visionary sales leader who thrives in a fast-paced, high-performance environment.
A relationship builder who demonstrates authenticity, credibility, and respect in every interaction.
A strategic, analytical thinker with an entrepreneurial spirit and creative problem-solving approach.
A culture carrier who models collaboration, integrity, and innovation across all levels of the organization.
An inspiring, hands-on executive who motivates others through clarity, energy, and accountability.
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of 313 Presents.
313 Presents is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual’s race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.