Job Description:
Role Summary/Purpose:
The VP of Marketing, Outdoor Power Equipment, will lead the strategic development and execution of growth initiatives that drive volume growth, SYF penetration, and profitability within the OPE and Lawn and Garden industry within Synchrony Outdoors. This critical leadership role partners closely with OPE clients and sales leaders to develop marketing strategies to drive profitable growth.
The ideal candidate will be an experienced marketing leader who has excellent communication and influencing skills with the ability to work cross-functionally internally and with partners to drive effective marketing plans and programs. They will also be a marketer with strong financial acumen and strategic decision making to drive profitability and sustainable growth.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Build and cultivate strategic relationships with OPE partners to understanding their business goals and develop marketing strategies that align with mutual program objectives.
Partner with business and client teams to lead, develop, implement, and monitor dynamic multi-channel annual marketing plans.
Deliver marketing programs and strategies through cross-functional matrixed organizational structure via multiple channels – OEM client partners, dealers, consumers.
Develop strategic vision for OPE industry and develop partner specific and industry specific marketing strategies and initiatives across the entire product suite from secured installment to revolving financing solutions.
Manage all aspects of value proposition development, including tracking industry trends, competitive developments and customer experience metrics. Ensure program profitability and penetration through continued enhancements.
Monitor & manage key portfolio performance metrics for OPE industry and clients such as sales volume, new accounts, repeat purchase, financing penetration, etc. Monitor and analyze results to make data-driven decisions to refine and optimize marketing strategies for improved effectiveness.
Lead marketing planning and execution across entire customer lifecycle from acquisition to lifecycle and retention to maximize customer lifetime value.
Prioritize and manage marketing spend with rigorous ROI analysis, ensuring efficient use of marketing funds and budget to grow the Outdoor Power Equipment segment profitably.
Take ownership of special projects and initiatives as assigned by senior leadership.
Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
Bachelor’s degree or equivalent experience (high school diploma/GED with 10+ years relevant marketing experience).
Minimum 8 years marketing experience, preferably including financial services or consumer credit marketing.
Minimum 3 years of client management experience.
Outstanding communication, relationship building, influencing and collaboration skills.
Strong financial acumen
Experience and proficiency with Microsoft Office suite including PowerPoint.
Ability and willingness to travel frequently to client sites and trade events
Ability and flexibility to travel for business as required
Desired Characteristics:
MBA or advanced marketing/business degree preferred.
Experience marketing outdoor power equipment, powersports, lawn & garden, or similar specialty/lifestyle product categories.
Background in financial services, credit card, or promotional financing marketing.
Proficiency in web analytics, attribution, and digital media optimization.
Strong influencing skills across diverse organizational levels and client relationships.
Exceptional analytical capabilities in segmentation, targeting, and ROI-driven decision making.
Deep understanding of marketing tools, program measurement, and performance metrics (incremental sales, campaign profitability, break-even analysis).
Proven track record of delivering business results by executing strategic plans.
Ability to manage multiple complex projects simultaneously.
Excellent presentation and communication skills suitable for C-suite and client engagements.
Skilled in developing compelling presentations and delivering clear, persuasive communication to engage leadership, partners and stakeholders and drive informed decision-making.
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing