We are the champions of childhood
Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.
We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.
Position Summary
The VP, Customer Growth & Lifecycle Marketing will be at the heart of Hanna Andersson’s customer growth engine (integrating acquisition, retention, and CRM strategy) to expand reach, deepen engagement, and maximize lifetime value. This leader will own the customer journey end-to-end, uniting performance marketing and lifecycle marketing under a cohesive growth framework that drives sustainable, profitable growth through precision, personalization, and insight.
As a key member of the Digital leadership team, this role will strengthen the bridge between Brand, Digital, and Finance to ensure disciplined investment, measurable outcomes, and seamless customer experiences that deliver both emotional connection and commercial impact.
The ideal candidate brings deep expertise in new customer acquisition, growth experimentation, and lifecycle marketing, and will help shape how Hanna integrates customer, digital, and data strategies, including the thoughtful use of AI-powered tools to enable personalization, forecasting, and optimization at scale.
Location: Remote (West Coast) or Portland, OR (Hybrid)