Summary
The VP of Customer Insights & Strategy is responsible for helping set enterprise-wide CX and insights strategy, aligning executive stakeholders and guiding annual planning to ensure customer outcomes are embedded in corporate objectives. This CX leader owns voice-of-customer programs and translates customer data into insights that inform product strategy, go-to-market motions, and revenue growth priorities. This role drives consistency and quality across the Hawk customer journey, improving retention, accelerating adoption, and supporting long-term growth.
Responsibilities:
Set Enterprise CX and Insights Strategy: Set long-term customer experience and insights strategy in partnership with CX leaders, aligning executive leadership and ensuring customer outcomes are embedded in corporate goals and annual operating plans
Own the Customer Journey: Design and implement an enterprise-wide CX improvement framework that aligns all teams to shared KPIs, drives measurable outcomes, and enables continuous iteration
Champion Voice of Customer: Build scalable VOC frameworks that capture and share NPS, CSAT, churn, and adoption trends, ensuring insights are translated into measurable improvements across teams
Drive Retention & Customer Growth Strategy: Own customer retention initiatives, including churn / “at-risk” analysis, save strategies, and expansion insights
Translate Insights to Growth Strategy: Synthesize customer feedback, market data, and competitive intelligence into actionable strategies that shape product roadmaps, GTM priorities, and expansion opportunities
Market and Competitive Intelligence: Develop an external perspective by monitoring industry trends, competitor moves, and macroeconomic factors that influence the customer experience and retention strategy
Skills & Capabilities
Executive Influence and Leadership
Customer-Centric Mindset
Operational Excellence
Communication and Storytelling Skills
Analytical and Financial Acumen
Managing Diversity & Inclusion
Managing Vision & Purpose
Organization & Planning
Strategic Thinking
Required Qualifications:
12-15+ years of progressive leadership in customer-facing functions (e.g., Customer Experience, Customer Success), strategy, and / or consulting; payroll / HCM experience a plus
Demonstrated ability to design and implement customer experience programs that improve adoption, retention, and satisfaction without direct operational control
Proven ability to translate customer, market, and financial data into enterprise strategy, investment priorities, and growth initiatives
Excellent communication and facilitation skills to align diverse stakeholders and guide leadership
Demonstrated ability to lead change, influence without direct authority, and embed new processes and behaviors across diverse teams
Deep understanding of NPS, CSAT, churn, and adoption data, with experience building Voice of Customer programs and linking insights to business outcomes
Ability to connect customer experience initiatives to growth, margin improvement, and ROI
Preferred Qualifications
Bachelor’s degree required; MBA or equivalent executive experience preferred
#Auris
Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.
Why Join Us:
At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.
Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.
Employee Benefits
We also offer our employees a comprehensive suite of benefits and perks, including:
Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.
Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.
Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.
Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.
… and so much more!
This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.
Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.
California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.
Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.
Welcome, your new opportunity awaits you.