ViiV Healthcare is a global specialty HIV company solely dedicated to improving the lives of people living with and at risk of HIV. As the only company 100% focused on HIV, we drive breakthroughs in prevention, treatment, care solutions, and community support, aiming to eradicate HIV/AIDS. With the largest portfolio of HIV medicines worldwide, we prioritize education, sustainable programs, and expanding access to care. Our fast-paced, inclusive, and mission-driven culture fosters innovation and impact, making ViiV a place to belong and contribute meaningfully. For over 30 years, we’ve transformed HIV into a manageable condition, and we continue to explore novel approaches to further reduce its impact globally.
The HCP Marketing Manager will play a key role in maximizing the impact the HCP campaign and core messaging for a long-acting HIV prevention product, translating strategy into execution. The role will focus on pull-through and activation of campaign elements, while also leading the creation of additional promotional programs that drive awareness, education, and adoption.
This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area)
Responsibilities
Develop branded & unbranded tactics for professional audiences
Lead key HCP-focused brand marketing activities and tactics
Leverage HCP insights (unmet needs) in the development of meaningful non personal and rep delivered materials
Manage professional creative and media agencies
Manage field communications
Assist in development of professional creative concepts, strategies, and message development
Consistently establish detailed timelines and manage projects to those timelines
Manage projects through the Promotional Review process
Evaluate and set project budgets, work with agency/finance to ensure progressing according to budget
Foster strong, collaborative relationships with internal cross-functional teams and external partners to align objectives across multiple groups and influence outcomes
Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect
Foster open communication among project team members, network and build alliances in a spirit of collaboration
Build consensus by involving others in decisions that impact them; handle controversial issues responsibly
Basic Qualifications:
BS/BA, in Business/Marketing or a Health Sciences Degree
4 years plus years of Product Marketing experience in pharmaceutical industry
10-20% Travel
Preferred Qualifications:
MBA or equivalent experience
Prior HIV market experience and/or specialty market experience
Copy approval / brand notebook experience
Understanding of market research and data analysis
Track record of developing materials/programs that deliver against strategy
Demonstrated strategic thinking, analysis and decision-making skills
Demonstrated a passion for innovative thinking with a meticulous eye for detail
Demonstrated ability to determine customer unmet needs and deliver meaningful value
Demonstrated interpersonal skills and proven ability to work and influence as part of a multidisciplinary team
Managed multiple projects simultaneously, meeting all deadlines through effective prioritization.
Communicated complex concepts clearly, enabling stakeholders understanding and action.
Achieved project goals independently with minimal supervision.
Delivered clear and impactful verbal, written, and presentation materials.
#LI-ViiV
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.
Why Us?
At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.
Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Important notice to Employment businesses/ Agencies
ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/