US Sickle Cell Disease Regional Marketing Director East

US Sickle Cell Disease Regional Marketing Director East  

Why Patients Need You

As a Regional Marketing Director on our Sickle Cell Marketing Team, you will play a pivotal role in shaping and executing national and regional strategies that bring our innovative pipeline of sickle cell disease therapies to life. This individual will lead the localization of marketing initiatives that resonate health systems and patient communities. This is a unique opportunity to drive commercial readiness and market shaping efforts in a high-impact therapeutic area, while collaborating cross-functionally to ensure our pipeline delivers on its promise to transform care for people living with sickle cell disease.

There are ~100k SCD patients in the US but only ~25% are under the regular care of an HCP with ~75% only under acute reactive care often frequently cycling through emergency rooms.  Sickle Cell Disease can be a life-threatening condition but many patients fall out of care during the transition from pediatrics to adult care.  Health system strategies include working to improve the transition from pediatrics to adults as well as working on solutions to ensure patients being discharged from health systems are set up with a hematologist to shift to more proactive care. This is imperative not only to be the catalyst for the appropriate care of patients with sickle cell disease, which leads to a shortened lifespan for those afflicted, but also to reshape the market for pipeline medicines that are currently in late-stage clinical trials.

The Sickle Cell Disease Regional Marketing Director works with Regional Key Account Director teams, across a broad, multi-disciplinary group of stakeholders to provide customer insights and patient/account driven solutions that create opportunities for Sickle Cell Disease within Health Systems (i.e., National Accounts, COE’s, Medical Groups), and third-party affiliates. 

What You Will Achieve

The Regional Marketing Director’s time will be spent working with internal and external stakeholders to improve quality of care for patients with sickle cell disease. This role has both regional responsibilities and national scope.

How You Will Achieve It

• Support the development and execution of POAs in partnership with SCD Marketing Leadership and KAD Leadership in line with SCD Strategies, Goals and KPIs
• Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education.
• Work with the RD Cross Functional Team and customers to develop plans that enable appropriate disease management, effective transitions of care and adherence capabilities.
• Work with the account teams to support customers in identifying:
• Opportunities (aligned to SCD KPIs, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team.
• Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management.
• Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact.
• Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement
• Sharing of best practices across the Enterprise on the use of SCD and above brand resources that enable customer initiatives
• Demonstrate Subject Matter Expertise
• Critical Account Management (project management + change management)
• Account organizational governance/decision making/capabilities/stakeholder management
• Market environment for organized customers
• Responsibilities include management of 3rd party agency for content creation, navigation of content through RC/GCMA process, and budget management
• Lead Special Projects
• Support SCD and brand specific training- KAD Academy
• Support SCD Account Lead in Ops/Tactical Planning
• Support the creation of Patient and Provider Education at a system level
• Support Change Management Toolkit development at a system level

Must-Have

• Extensive 8+ experience in health system/MG/IDN, Sales, Account Management or other customer facing role
• Proven ability to develop insights, strategy, and tactical plans

Skills & Knowledge:

• Strong strategic analytical capability with sound business acumen and customer orientation
• Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
• Result oriented with effective planning, prioritization, and project management skills
• Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
• Knowledge of the healthcare market and its customers
• Effectively works with cross functional stakeholders and is capable of being an effective member of the regional team and ROC (Rare Organized Customer Connection)
• Strong persuasive interpersonal, communication and leadership skills
• Experience presenting to Pfizer’s customers within the Healthcare setting.
• Sound business acumen

Nice-to-Have

• Prior local and/or in-line marketing experience with strong history of achievement and performance preferred (2+ years)
• Prior Regional Marketing Director experience strongly preferred
• Prior Sickle Cell Disease experience strongly preferred
• Prior project management experience (2+ years)
• Cross functional experience is preferred
• Deep understanding of all US healthcare system and IDN/Key Accounts Preferred
• Rare Disease experience preferred

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

This position will require up to 50% travel within the region as needed to develop internal and external relationships. Travel outside the Region will be required periodically for training, meetings at NYHQ, etc

OTHER JOB DETAILS

• Work Location Assignment: Remote - Field Based
• Eligible for Relocation Package – No
• LAST DAY TO APPLY: 12/16/2025

The annual base salary for this position ranges from $169,700.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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