At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
JOB SYNOPSIS
GEICO is looking for a highly skilled social content strategist to bring the GEICO brand to life on social media. GEICO strives to deepen connection with our audience, and drive business growth through purposeful and relevant content. We’re looking for a candidate who has their finger on the pulse of culture, understands that creative is a force multiplier on social media, has a keen attention to detail and project management skills.
You support the development of paid social content in partnership with creative agency and internal creative teams. You work in lockstep with the GEICO media team to assess content needs, and plan and brief social content development. You evaluate content against brand strategy, social behavior, and coordinate the launch and refreshes of content. You will support the development and refinement of social strategy as well as the analysis of social content performance. This role reports to Sr. Manager Social Content Strategy and may have 1-2 direct reports.
5+ years in Social Strategy or related position in-house or at an agency
1-2 years' experience managing and mentoring team members
Take a data driven approach to briefing and evaluating content
Experience in developing paid social content that is tied to direct business results
Ability to vet creative Social executions against strategy
Experience working with internal and external creative teams
Experience working with large brands with a range of stakeholders inside and outside of marketing
Ability to evaluate content against specific platforms (ie: FB, IG, TikTok, Snapchat)
Understanding of community management and the importance of brand engagement on social
·Manage cross functional process with media team to translate paid social investment into asset needs, regularly updating to reflect changes in media strategy.
·Support development of creative briefs to kick off internal creative team concepting for paid social, managing timelines and execution from brief to launch
Work with agency counterparts to develop paid social content as part of omnichannel and/or social-first campaigns, including briefing, evaluating the work, attending production, and post-production reviews.
Drive connection and transparency across paid, organic, influencer, and partnership social activity, and work with counterparts in Brand and Creative Studio to ensure brand consistency.
Drive platform best practices in content creation; stay current on trends, specs, and ad formats to inform content creation
Support development and refinement of social media content strategy
In partnership with social counterparts, regularly review content performance in platform and drive both quick turn optimizations and manage long term learnings to incorporate into future briefings.
Work closely with marketing analytics and research to mine insights and enhance content analysis beyond in-platform performance.
Partner with media to develop boosting strategy/criteria for high performing organic social assets.
Hybrid Three Days a week.
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Annual Salary
$91,225.00 - $141,450.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
The GEICO Pledge:
Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.
We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.