Job Description Summary
#LI-Hybrid
 
Job Description
Major accountabilities:
Responsible for Cardiovascular product marketing strategy and execution.
Prepares content of Integrated Brand Teams and Launch Teams.
Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt
Distribution of marketing samples (where applicable)
 
Key performance indicators:
Market share & market share growth.
Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
 
Minimum Requirements: 
Work Experience: 
International pharmaceutical company experience as must
New launch experience in marketing is a must
3+ years marketing experience is a must
Beyond countries networking and communication experience is a must
Project Management is a must
Operations Management and Execution is a must
Desire Requirements:
Other commercial function experience is plus
 
Skills:
Agility.
Asset Management.
Commercial Excellence.
Cross-Functional Collaboration.
Customer Orientation.
Digital Marketing.
Healthcare Sector Understanding.
Influencing Skills.
Marketing Strategy.
Negotiation Skills.
Operational Excellence.
Priority Disease Areas Expertise.
Product Lifecycle Management (Plm).
Product Marketing.
Product Strategy.
Stakeholder Engagement.
Stakeholder Management.
Strategic Partnerships.
 
Languages :
English
Mandarin
 
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships