Strategist, Performance Marketing

Position Overview:

We’re looking for a Strategist, Performance Marketing to conceptualize and build full paid media strategies, and provide and implement optimization strategies for a variety of our clients. In this role you'll use your extensive knowledge of paid media, the latest trends, and research data to elevate campaigns or our clients. You’ll play a crucial role in helping to chart the path forward for our clients and deliver on larger, more exciting solutions for them.

Responsibilities:

• Participate in campaign development, deployment tactics, and proactive strategic paid media planning.
• Performing qualitative market research and directing quantitative research when required.
• Work with clients to develop performance marketing strategies to reach their wider company objectives.
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity.
• Demonstrate a good understanding of paid marketing practices on Meta, TikTok, Google and other platforms.
• Work closely with media buyers, accounts teams and external agencies to ensure smooth campaign execution, which includes client onboarding, budget pacing, campaign monitoring and traffic sheet development.
• Exhibit effective project management skills working closely with team to prepare reports for clients as needed in relations to ongoing campaigns.
• Effectively work within account budget parameters and assist with budget management.
• Writing is clear and succinct. 
• Experience creating Paid Media Playbooks and Paid Media best practice protocols.
• Identify, analyze and present gaps and opportunities in paid media plans for new & existing clients.
• Ability to decipher information using data & measurement tools.
• Involvement in new business pitch presentations.

Qualifications and Skills:

• Minimum of 3-5 years of professional experience with paid media strategy and/or execution, and social media platforms.
• Experience and a deep understanding of paid media practices on Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter.
• Experience and familiarity with Paid Search and Programmatic advertising.
• Ability to translate direction from internal leadership and external clients into paid media strategies and deliverables.
• Strong presentation skills, confident speaker, with the ability to tactfully manage client relations; balanced with an eagerness to learn and humility with your craft.
• Ability and experience in developing and executing successful client campaigns.
• Ability to seek constant improvement and fill gaps to ultimately deliver best results to our clients.
• Responsive and available to meet the demands of clients across multiple time zones.
• Proficiency with ad management platforms and paid media analytical tools.
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience.
• Experience growing brands on social media via paid ads.