Reporting to the APAC Business Lead for Single Cell and Spatial Transcriptomics the sales specialist will be responsible for developing and supporting sales opportunities by translating deep domain expertise and product knowledge into compelling positioning, competitive and selling strategies. The sales specialist helps to increase the velocity of the sales and chances of closing the business with close collaboration with the sales team. The goal is to promote rapid adoption of lllumina technology by providing segment and technical knowledge into supporting sales opportunities. The specialist will develop end-to-end solutions and build a community of satisfied customers by working with sales, channel partners and marketing in both pre- and post-sales activities. Input into strategy, execution and supporting short and mid-term planning and direction in respective segment.
This role will focus on driving new and emerging products business in ANZ to facilitate adoption of lllumina technology across the region.
Responsibilities:
Be the subject matter expert for emerging and existing research applications Single Cell and Spatial Transcriptomics (or Multiomics) and voice of customer to regional management, global product management, marketing and market development.
Demonstrates a broad knowledge of the market environment including current and possible future market trends, practices and information affecting the business; industry trends; competition and competitive environment; marketplace strategies and tactics.
Identify and interact with key customer’s and stakeholder groups to develop new sales opportunities and facilitate the introduction of Illumina products into new customer markets.
Advise customers on technical aspects such as end-to-end workflows, study design, possible solutions, product positioning and competitor comparisons. Employs creative solutions to overcome barriers.
Work with district sales teams to impart deep domain knowledge, including discussion of relevant publications and supporting literature with key customers.
Have a deep knowledge of Illumina’s products and the value to customers including Library Preparation, Sequencing, Microarray and relevant software/informatics solutions.
Providing engaging presentations to drive market interest in lllumina technologies.
Be recognized by the community as a market expert and a valuable addition to discussions and conference programs.
Attend relevant trade shows and conferences where required.
In collaboration with district sales and marketing teams, develop and execute strategic plans for winning new business, expanding market share, and building upon existing programs manifested by a qualified pipeline of opportunities.
Make recommendations to sales management on ways to approach the district market with new assays and technologies or ways for customers to develop solutions within target customer base.
Spend a significant amount of time in the field, visiting customers to maintain positive relationships, implement selling strategies, tactics and driving key sales opportunities related to Illumina’s products.
Identify and interact with key opinion leaders and key customers in the relevant segment to develop new sales opportunities and facilitate the introduction of Illumina products into new customer groups.
Providing strategic and competitive feedback to field marketing.
Research and identify new market opportunities in emerging methodologies in association with sales partners and marketing teams.
Work closely with market development to assess regional markets to determine viability of new applications in region.
Assist, as time permits, with other business development activities.
Regularly communicate updates to management of in-district sales performance, forecast updates, trends and any issues related to their specific product line performance, competitor activities, or other issues emerging in assigned territory.
Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
Requirements:
Demonstrate a customer-first mindset to ensure customer success.
3+ years of experience in sales life sciences or related industries required.
Experience in single cell RNA sequencing and spatial transcriptomics required.
Experience and understanding of genomic technologies and how they can be utilized in the single cell and spatial transcriptomics markets.
Strong analytical and problem-solving skills.
Ability to work independently and collaborate within a team.
Ability to successfully operate in a fast-paced, rapidly changing environment.
Ability to evaluate new market opportunities.
Proven ability to lead and influence a broad spectrum of constituents (product management, sales, etc.) with divergent interests in order to create a defined and focused course of action.
Proficiency in English is a must. Outstanding written, verbal, presentation, and training skills, capable of conveying complex information with clarity.
Proven ability to engage in complex customer interactions whilst maintaining positive customer relations.
Must be willing to travel up to 50% across APAC.
All listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.