Sr. Product Marketing Manager – Marine & RV/Campground

Storable is looking for an experienced Senior Product Marketing Manager with an entrepreneurial mindset to primarily build, execute, and continually refine the Go-to-Market (GTM) strategy for our Marine and RV & Campground products. This role blends strategic thinking with tactical execution and incorporates responsibilities that span user adoption, product launches, customer enablement, and field enablement across both verticals.

Storable's Marine business unit delivers a suite of tech solutions created to maximize business growth and manage day-to-day tasks for the marine industry. Our solutions cover all facets of marina management from slip inventory and customer management to service and fueling management to boat clubs and rentals reservations.

Storable's RV & Campground business unit provides comprehensive management solutions designed to streamline operations and enhance guest experiences for RV parks, campgrounds, and outdoor hospitality businesses. Our solutions span site and reservation management, guest services, retail operations, and activity coordination.

We're seeking an intellectually curious senior product marketer who excels at translating market insights into actionable GTM strategies and thrives in managing both nascent and mature products across multiple verticals. The ideal candidate loves driving clarity through ambiguity and has a proven track record of orchestrating strategy and initiatives across complex, cross-functional environments. They will also demonstrate a steady and composed approach to high-pressure situations, paired with the determination to drive projects through to completion.

What you'll do every day:

Product Marketing

• Work closely with Product Management and customer bases across both Marine and RV & Campground verticals to shape products that drive market adoption
• Develop and execute comprehensive product marketing strategies aligned with division revenue targets for both verticals, including messaging/positioning, pricing/packaging, customer segmentation, and brand integration initiatives that drive awareness, adoption, and retention
• Lead end-to-end strategic GTM launch orchestration for major releases, new market entries, and acquisitions across both Marine and RV & Campground products - coordinating cross-functional teams (product, sales, marketing, support, operations, legal, finance) from market assessment through post-launch optimization
• Drive competitive intelligence, market research, and persona development initiatives for both verticals. Analyze competitive offerings, market trends, and win/loss data to develop battlecards, pricing recommendations, and differentiation strategies
• Collaborate with software partners across both verticals to understand how customers use their products in conjunction with our own. Develop customer-facing marketing materials related to partnerships and associated APIs
• Balance priorities and resources across Marine and RV & Campground product lines, making strategic decisions about GTM timing, campaign focus, and stakeholder alignment
• Continuously iterate GTM strategies based on market feedback and performance data, ensuring product marketing initiatives directly contribute to ARR/bookings objectives across multiple touchpoints and customer segments in both verticals

What you need to bring to the table:

Core Experience:

• 7+ years of product marketing experience in SaaS or technology companies, with 4+ years in a senior/lead role demonstrating strategic impact
• 4+ years orchestrating complex, multi-phase GTM launches with cross-functional teams of 10+ stakeholders and revenue targets
• 2+ years developing pricing and packaging strategies for SaaS/technology products
• Experience managing multiple product lines or verticals simultaneously preferred

Strategic & Leadership Skills:

• Cross-functional program management and ability to lead strategic projects without formal authority, coordinating diverse stakeholder teams
• Strategic prioritization skills with proven ability to balance competing demands across multiple product lines and stakeholder groups
• Strategic launch planning, sequencing, launch readiness assessment, and risk mitigation across multiple concurrent initiatives
• Experience with beta programs, early customer engagement, and post-launch measurement/optimization

Communication & Technical Skills:

• Exceptional writing, public speaking, and presentation skills with ability to simplify complex concepts
• Ability to understand complex features and communicate their value to both technical and non-technical stakeholders
• Strong interpersonal and teamwork skills with bias for action
• Ability to adapt messaging and positioning for different vertical markets and customer segments

Preferred/Nice-to-Have:

• Experience developing product marketing strategies for international markets
• Knowledge of the Marina/Marine and/or RV & Campground/outdoor hospitality industries
• Experience managing product marketing across multiple verticals or business units
• Willingness to travel up to 10%

All applicants must be currently authorized to work in the United States on a full-time basis.

Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states:  AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY. 

About Us:

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at www.storable.com. 

At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. We strive to empower our team and our customers to achieve and win more than ever before.

Benefits and Perks: 

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.

Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.

Important Notice: To protect yourself from fraudulent activities, please consider the following: 

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please contact our HR department directly at POps@storable.com for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to POps@storable.com