About us:
Foodsmart is the leading telenutrition and foodcare solution, backed by a robust network of Registered Dietitians. Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver long-term health outcomes. Through our highly personalized, digital platform, we guide our 2.2 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.
Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment will help us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.
At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:
⚖️ Measured: We make data-driven, truth-seeking decisions.
💥 Impactful: We are fueled by achieving our mission and vision.
🙏 Collaborative: We help each other be better and create a positive environment.
📈 Hungry: We maintain a healthy growth mindset, seeking to overcome challenges with courage.
😊 Joyful: We take joy in each other, our work, and the privilege of doing this work.
Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.
About the role:
The Product Marketing Manager will be a key bridge between Product, Sales, Clinical, and Brand teams. You’ll own go-to-market strategy and storytelling for new product features and launches, ensuring our messages are consistent, clear, and impactful.
This role sits within the Marketing team, specifically Brand & Communications, making it ideal for someone who loves shaping narratives, driving adoption, and aligning product strategy with bold, mission-driven storytelling. You’ll be instrumental in advancing Foodsmart’s leadership in the foodcare category.
What You'll Do:
Go-to-Market & Launch Excellence
- Own launch strategy for new products and features (e.g., pharmaceutical companion tools, SNAP/WIC integrations, clinical program enhancements).
- Develop clear GTM plans that align product capabilities with payer/provider and member needs.
- Collaborate with Comms, Clinical, Product, and Sales to execute launch campaigns that drive engagement and adoption.
Messaging & Positioning
- Craft messaging frameworks that clearly communicate value to multiple audiences: health plans, providers, employers, and members.
- Ensure messaging aligns with Foodsmart’s core foodcare narrative and brand voice.
- Maintain and evolve a messaging architecture that scales across product lines and segments.
Sales & Revenue Enablement
- Build and maintain product one-pagers, pitch decks, ROI calculators, FAQs, and competitive talking points.
- Partner with Sales and BD teams to ensure consistent, on-brand messaging across RFPs, partner meetings, and proposals.
- Track collateral usage and impact on win rates and deal velocity.
Market Intelligence & Product Feedback
- Lead win-loss analysis and translate findings into actionable insights for Product and Growth teams.
- Own competitive intelligence — building briefs, playbooks, and enablement content that help internal teams stay ahead of market shifts.
- Influence product roadmap with market, policy, and customer insights.
Adoption & Impact
- Partner with Growth and Clinical teams to drive member adoption of new features post-launch.
- Measure activation and retention impacts and optimize messaging accordingly.
- Collaborate on co-marketing with payer/provider partners to amplify reach.
What Success Looks Like:
- 100% of product launches have a clear GTM plan, messaging framework, and enablement package.
- Product messaging is consistently reflected in sales materials, partner comms, and earned media.
- Sales cycle time is reduced and win rates improve on PMM-supported deals.
- PMM insights are visibly shaping product roadmap decisions.
- Member activation rates post-launch show measurable uplift tied to PMM campaigns.
What We're Looking For:
- 5+ years of experience in product marketing, product strategy, or GTM roles — ideally in health tech, digital health, or payer/provider solutions.
- Exceptional storyteller with experience translating complex product features into clear, differentiated value propositions.
- Comfort working in a B2B2C model (e.g., payers/providers + member engagement).
- Strong collaborator across Product, Sales, Clinical, and Comms functions.
- Analytical mindset — able to link messaging and launch efforts to measurable outcomes (revenue, engagement, retention).
- Bonus: Familiarity with healthcare policy trends (e.g., Medicaid, SNAP/WIC, value-based care), or experience supporting payer RFP cycles.
Why You’ll Love Working Here:
- Mission-driven company changing how healthcare is delivered — through food.
- Fast-growing team with a strong culture of collaboration and innovation.
- High visibility role with direct impact on growth and category leadership.
- Opportunity to shape the Foodcare category and define a new standard of care.
- Competitive compensation, equity, and benefits package.