Sr. Product Marketing Manager at Digitalocean

Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast-paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.

We’re looking for a Senior Product Marketing Manager who thrives on crafting GTM strategy, launching category-defining products, and increasing ARPU across our customer base.

As a Sr. Product Marketing Manager at Cloudways by DigitalOcean, you will join a dynamic team dedicated to revolutionizing the web hosting industry and AI.The role will report directly to the Director, Product Marketing and will be a key driver of our product narrative, launch excellence, and monetization strategy. You’ll lead cross-functional launch pods, influence roadmap decisions with market-backed insights, and become a trusted voice on how we deliver, communicate, and grow product value for agencies, developers, and SMBs.

What You’ll Be Doing

GTM Leadership & Execution

Own and execute Go-To-Market (GTM) strategies from the ground up for Cloudways’ new products and feature rollouts.
Collaborate cross-functionally to define launch scope, timing, personas, and KPIs—leading the full GTM lifecycle from beta to scale.
Build deep-dive GTM strategy presentations and present to leadership and stakeholder teams.

Growth Enablement & Sales Playbooks

Partner with Growth Marketing to build product-specific growth playbooks—with a focus on key add-ons like Cloudflare, DNS Made Easy, and Malware Protection.
Equip the sales and success teams with sales enablement content, use-case based decks, objection-handling one-pagers, and competitive talking points.
Conduct training sessions on new launches, use cases, and customer pain points.

Market & Customer Insights

Collaborate with product and design teams to map TAM, SAM, SOM, uncover product-market fit, and inform roadmap prioritization.
Lead competitive intelligence efforts—developing comparison matrices, messaging differentiation, and win/loss analysis.
Conduct continuous customer research, including in-depth interviews, surveys (twice annually), and persona updates to keep GTM strategy data-driven and user-first.

Pricing, Packaging, Positioning & Messaging

Perform cost analysis and value benchmarking to recommend optimal pricing and packaging models for new and existing services.
Craft product positioning and messaging frameworks rooted in competitive differentiation and value-based selling.

Lifecycle Marketing & Enablement

Work with products to maintain and evolve the product roadmap and change log.
Build product pages, blog content, email sequences, and in-app messaging to support launches and lifecycle stages.
Serve as the go-to for internal and external product demos, stakeholder briefings, and launch recaps.

Key Metrics:

GTM Execution Success Rate
Track the percentage of successful product launches executed on time, within scope, and aligned with business objectives (e.g., ARPU growth, customer adoption).
Customer Adoption & Engagement
Measure customer uptake of new products/features (e.g., usage rates, feature adoption, and customer retention) post-launch, including feedback and satisfaction.
ARPU Growth from New Products
Track the growth in Average Revenue Per User (ARPU) attributed to new product launches and feature rollouts. This includes cross-sell and up-sell success.
Sales Enablement Impact
Evaluate the effectiveness of sales and success enablement materials by tracking sales team adoption, win rates, and the impact of objection-handling resources.
Market Intelligence Accuracy
Measure the impact of competitive analysis and market insights by tracking their influence on product decisions, pricing strategies, and customer messaging effectiveness.

What You’ll Add to DigitalOcean:

4+ years of experience in B2B product marketing or related roles (SaaS, cloud, or WordPress experience preferred).
Proven experience building GTM strategies from scratch and driving cross-functional alignment.
Strong knowledge of WordPress and developer-first ecosystems.
Deep understanding of pricing models, packaging, and monetization strategies.
Confident communicator with the ability to present to executives, inspire teams, and influence outcomes.
Exceptional storytelling and content creation skills with an eye for crisp, clear, and technically sound messaging.
Bachelor’s degree in marketing, business, or technical field required. MBA is a plus.

*This is an Onsite role

#LI-Onsite

Why You’ll Like Working for DigitalOcean

We innovate with purpose. You’ll be a part of a cutting-edge technology company with an upward trajectory, who are proud to simplify cloud and AI so builders can spend more time creating software that changes the world. As a member of the team, you will be a Shark who thinks big, bold, and scrappy, like an owner with a bias for action and a powerful sense of responsibility for customers, products, employees, and decisions.
We prioritize career development. At DO, you’ll do the best work of your career. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that will always challenge you to think big. Our organizational development team will provide you with resources to ensure you keep growing. We provide employees with reimbursement for relevant conferences, training, and education. All employees have access to LinkedIn Learning's 10,000+ courses to support their continued growth and development.
We care about your well-being. Regardless of your location, we will provide you with a competitive array of benefits to support you from our Employee Assistance Program to Local Employee Meetups to flexible time off policy, to name a few. While the philosophy around our benefits is the same worldwide, specific benefits may vary based on local regulations and preferences.
We reward our employees. The salary range for this position is based on market data, relevant years of experience, and skills. You may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees, including equity grants upon hire and the option to participate in our Employee Stock Purchase Program.
DigitalOcean is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Sr. Product Marketing Manager

We’re looking for a Senior Product Marketing Manager who thrives on crafting GTM strategy, launching category-defining products, and increasing ARPU across our customer base.

What You’ll Be Doing

GTM Leadership & Execution

Growth Enablement & Sales Playbooks

Pricing, Packaging, Positioning & Messaging

What You’ll Add to DigitalOcean:

Why You’ll Like Working for DigitalOcean

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