Product Marketing Lead, Platform & AI
Why this role exists
Asurion is redefining what it means to care for customers. Our platform brings together intelligence and human expertise to help people get the most out of the products and experiences that power their lives. At Asurion, we’re flipping the script on customer support by helping our Clients shift from defense to offense, turning support into an engine of loyalty, growth, and competitive advantage.
As the Platform & AI Product Marketing Lead, you’ll define how the world understands Asurion: what we do, why we matter, and how we’re changing the game for enterprises. You’ll transform complex capabilities, from AI agents and decisioning systems to workflow and support experiences, into a differentiated, outcome-oriented story that moves markets and accelerates our growth.
What you’ll do
- Own platform positioning and messaging. Define how Asurion’s platform shows up in the market, clear, differentiated, and aligned to enterprise buyer needs.
- Translate complexity into clarity. Turn deep technical capabilities into compelling, outcome-oriented narratives that resonate with executives, influencers, and practitioners.
- Lead competitive and market intelligence. Track trends, analyze competitors, and identify whitespace opportunities that sharpen our edge and guide investment.
- Validate and size opportunities. Use segmentation, market analysis, and buyer insights to quantify where we play and how we win.
- Partner across teams. Collaborate with Product, Sales, and Solutions to ensure our platform narrative cascades seamlessly into solution, industry, and buyer-level storytelling.
- Shape product packaging. Influence how our platform and capabilities are structured, priced, and communicated to maximize enterprise relevance and value.
- Drive launch leadership. Orchestrate cross-functional GTM for new platform capabilities, aligning Product, Marketing, Sales, and Solutions around a single, market-moving story.
- Continuously evolve the story. Use data, feedback, and performance signals to refine our positioning and keep Asurion on offense.
You might thrive here if you
- Bring 10+ years of experience in B2B SaaS or platform product marketing, ideally with AI, data, or customer experience technologies.
- Have a gift for distilling complexity, turning architecture diagrams into executive-ready narratives that inspire belief and action.
- Are an expert in market and competitive strategy, able to connect insights to decisions that shape investment and differentiation.
- Think in systems, seeing how product strategy, packaging, pricing, and storytelling intersect to create market impact.
- Thrive in ambiguous, high-growth environments where clarity and conviction must be created, not found.
What success looks like
- A sharp, differentiated platform narrative adopted across Product, Marketing, Sales, and Solutions.
- Market-facing content that shifts perception of Asurion from service provider to platform leader.
- Clear visibility into competitive dynamics and market opportunities that inform investment.
Consistent, cohesive messaging across every Asurion touchpoint, from executive briefings to implementation conversations.