Sr. Manager, Brand and Integrated Marketing

Realtor.com® is in the middle of a creative transformation - new leadership, a bolder point of view, and a brand that’s rediscovering its power to move both hearts and numbers.

We’ve launched a national campaign with Reba McEntire, rebuilt our in-house Brand & Creative Bureau, and partnered with GSD&M to push the work further, faster, and louder.

Now we’re looking for a Senior Manager, Brand & Integrated Marketing to lead the Buyer audience - the core of our consumer brand and home to our most visible campaign. You’ll bring together creative storytelling, disciplined performance marketing, and cross-functional orchestration to shape how millions of people discover Realtor.com®.

About the role

This is one of the most dynamic marketing roles in Austin - perfect for a creative, analytical, and collaborative leader who thrives at the intersection of brand and performance.

You’ll partner with the Brand Strategy Director to turn audience insights into campaigns that connect. You’ll lead the execution of our Tier-1 Reba McEntire campaign, co-develop our audience-first media strategy, and manage a significant multi-channel budget. You’ll collaborate with in-house creative, GSD&M, and channel owners across media, social, CRM, product marketing, and client marketing to deliver breakthrough work that builds trust, drives traffic, and grows business.

You’ll also serve as a connector across the org - aligning Product, Comms, Legal, and Finance teams, as well as our talent agency partners who manage the relationship and contract with Reba and her team.

What you’ll do

Turn insight into action

• Translate buyer insights into clear value propositions, creative briefs, and test plans that guide agency and in-house workstreams.
• Partner with Brand Strategy and Research to uncover what motivates home buyers, then bring that truth to life through storytelling and measurable campaign design.

Lead iconic, performance-driven campaigns

• Drive the end-to-end execution of our Tier-1 Reba McEntire campaign - from concept and production to flighting, measurement, and optimization.
• Co-develop the audience-first media strategy and channel mix, including TV/CTV, online video, programmatic/display, paid social, search, audio, OOH, and creator/influencer marketing.
• Set flighting, budget allocations, targeting/retargeting, creative rotations, reach/frequency goals, and test-and-learn plans tied to funnel objectives.
• Steward a large annual paid media investment, ensuring creative and media work in lockstep to drive efficiency, reach, and resonance.

Integrate with product and performance marketing

• Partner with Product Marketing on go-to-market strategies for new consumer features - aligning to product roadmaps and driving adoption through storytelling and media.
• Work closely with media, CRM, martech, and analytics leads to connect campaign data, track brand health, and continuously improve conversion and engagement metrics.
• Measure creative effectiveness (breakthrough, message recall), brand health (awareness, consideration, preference), and spend efficiency (MMM/MTA inputs, ROI).

Champion collaboration and executional excellence

• Partner seamlessly with Creative Directors, Producers, Designers, and Writers to ensure ideas are beautifully executed and business-driving.
• Coordinate across social, communications, industry relations, client marketing, and finance to maintain clear ownership and aligned priorities.
• Foster inclusive, high-trust relationships with agency partners, talent reps, and internal collaborators - ensuring everyone knows their lane and shares in the win.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you bring

• 10+ years of integrated marketing or brand/performance marketing experience for a major consumer brand or creative agency.
• Bachelor’s degree or equivalent experience.
• Proven leadership of large-scale, multi-channel campaigns; experience managing celebrity or marquee talent strongly preferred.
• Deep understanding of paid, owned, and earned ecosystems and how they work together to deliver measurable impact.
• Comfort managing large media budgets, working with analytics frameworks (MMM, MTA, incrementality testing), and connecting data to creative optimization.
• Hands-on experience working with creative and production partners to deliver broadcast, digital, and social campaigns at scale.
• A systems thinker who simplifies complexity, clarifies decision rights, and keeps teams aligned and energized.
• Fiercely organized and detail-oriented, working closely with project management and operations partners to deliver flawlessly under pressure.
• An inclusive collaborator and proactive owner - calm in high-visibility moments and confident navigating multiple executive stakeholders.

Our downtown Austin HQ is the creative hub of Realtor.com® - where national campaigns are dreamed, built, and launched. You’ll collaborate with a team of strategists, storytellers, and analysts driven by one shared purpose: helping people feel confident finding home.

What success looks like

• Buyer audience growth, improved brand health, and measurable traffic and engagement gains.
• Flawless execution and optimization of our Reba McEntire campaign - creatively, financially, and operationally.
• Strong integration between creative, channel, and analytics partners.
• Efficient use of paid media spend and ongoing improvement in reach, frequency, and ROI.
• Recognition across the company, and the industry, for work that balances emotional storytelling with performance rigor.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location