Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. Today, it is one of the largest online learning platforms in the world, with 191 million registered learners as of September 30, 2025. Coursera partners with over 375 leading universities and industry partners to offer a broad catalogue of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations — including generative AI-powered features like Coach, Role Play, and Course Builder, and role-based solutions like Skills Tracks — enable instructors, partners, and companies to deliver scalable, personalized, and verified learning. Institutions worldwide rely on Coursera to upskill and reskill their employees, students, and citizens in high-demand fields such as GenAI, data science, technology, and business, while learners globally turn to Coursera to master the skills they need to advance their careers. Coursera is a Delaware public benefit corporation and a B Corp.
We’re a global platform aiming to transform lives through learning by offering transformative courses, certificates, and degrees that empower learners worldwide to advance their careers through skill mastery. We’re looking for inventors, innovators, and lifelong learners eager to shape the future of education. If you’re ready to build the global programs and tools that fuel the power of online learning, join Team Coursera.
At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers, including businesses, governments, and campuses, and creating a marketing system that nurtures learners throughout their professional lives.
As a Sr. Enterprise Digital Strategy Manager, you will serve as a strategic lead, shaping and scaling Coursera’s global marketing strategy for our B2B segments. This includes developing and evolving paid media strategies to drive pipeline growth across Coursera for Business, Government, and Campus. You will bring deep expertise in enterprise digital marketing strategies defining the target audiences, messaging & positioning, creative while working with growth marketing to define the right mix of paid channels (search, social, display, and emerging formats) aligned with complex B2B buyer journeys (full funnel) and campaign goals (e.g., awareness, engagement, consideration, purchase, renewal, etc.). This role emphasizes strategic planning over day-to-day campaign execution. The ideal candidate is a seasoned paid media strategist who can translate complex business goals into thoughtful, data-driven paid media strategies that deliver measurable results.
You will work closely with global campaign managers, regional marketers, vertical leads, ABM, data science, paid media, and external agencies to ensure paid media is integrated into campaign planning, targeted to high-priority accounts, and optimized for enterprise success metrics.
Responsibilities:
Basic Qualifications:
Preferred Qualifications:
If this opportunity interests you, you might like these courses on Coursera:
Compensation:
This role is available in the following US Pay Zones:
Zone 3: $131,860 - 164,825
Zone 4: 122,740 - 153,425
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.
US Pay Zones:
If this opportunity interests you, you might like these courses on Coursera:
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