Sr. Director of Digital Product Management

Are you ready for what’s next?  

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:

Position Overview: 

The Sr. Director of Digital Product Management is accountable for defining, implementing, and measuring strategic initiatives and continuous improvement for Brunswick brands’ Consumer and Dealer facing digital experiences across the enterprise This includes brand web sites, D2C and B2B Ecommerce experiences, and native apps.   The Director of Product Management will continually review digital experience analytics and implement initiatives to optimize sales by improving outcome-based user experience and digital marketing KPIs.  The ideal candidate has demonstrated ability to mentor, coach, and develop high-performing digital product teams. They will lead a team of consumer and channel partner focused digital product managers/owners, and partner with cross-functional team members to improve web site and app customer experience by owning, managing, executing, and communicating status of the digital product roadmap. The ideal candidate will bring deep experience with agile product discovery, management, and development processes and demonstrated ability to improve success metrics for digital experiences through iteration and continuous improvement. This role will also be responsible for ensuring a cohesive, enterprise-wide digital experience strategy that drives desired outcomes, efficiency, and speed to market across Brunswick’s brands utilizing innovative experiences, common code, components, processes and AI enabled technology.

This position reports to the VP, Digital Customer Experience and will be responsible for driving agile product management adoption and best practices across the Enterprise; providing strategies for more sophisticated testing and the development of differentiated online marine shopping experiences for unique customer segments and value chain partners.

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:  

• Own the digital experience annual roadmap planning and budgeting process across Brunswick’s four divisions and enterprise digital experiences, coordinating with business stakeholders and IT delivery leadership to ensure teams are adequately funded and staffed to deliver to business expectations.
• Define and own a cohesive digital experience strategy across Brunswick’s brands and digital experiences, inclusive of consumer prospecting, channel partner, membership, and B2C and B2B ecommerce digital experiences.
• Engage in stakeholder management, communication, PMO updates, and priority coordination across Brunswick’s brands, divisions, and corporate organizations; own and delegate these stakeholder relationships as necessary.
• Manage the ongoing execution of Brunswick’s digital experience roadmap, improving web properties and optimizing lead generation and sales performance aligned with division and brand goals.
• Support marketing campaigns, product offerings, promotions, upsells and other brand digital experiences as needed.  Work closely with Enterprise Marketing COE to ensure alignment with marketing strategy. 
• Define and support the agile digital product management process from idea generation, discovery, and validation to testing and launch.  Example projects include Dealer Experiences, boat building and configuration, VR/CGI and AI driven experiences to support omni-channel selling.
• Research and analyze industry trends and maintain knowledge of emerging technologies to work with cross-functional teams (technology and marketing) for next generation digital functionality.
• Work with the digital experience operations team to maintain a testing roadmap, including a variety of test designs with clear and measurable business objectives.  Test design competencies include UX, A/B testing and multivariate testing.
• Lead bi-weekly sprint demos and release notes to ensure high visibility to product enhancements and ensure product presentation is aligned with marketing message and brand standards.  Elevate potential issues, where appropriate.
• Manage Release Calendar and site merchandising schedules to ensure deadlines are met
• Partners with Director of User Experience to ensure digital experience validation. Builds UX use-case scenarios, page mock-ups, requirements docs, and functional specifications
• Acts as liaison with Enterprise Marketing, Brand Marketing, IT and Operations to ensure projects are on budget and on schedule.
• Work with Analytics team to enhance digital product scorecards and website tagging based on evolving business needs
• Support other digital initiatives, as assigned

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:  

• Bachelor's degree in STEM; Master’s degree and/or PMP preferred
• Next Never Rests: the ideal candidate exhibits a sense of urgency that is contagious; is organized & detail oriented
• At least 7 years of digital product management and leadership experience
• Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
• Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
• Forward-thinking, resourceful and curious, with the ability to work across different departments
• Ability to organize and prioritize workload to meet deadlines, make timely decisions, anticipate problems and provide creative solutions;
• Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
• Must have understanding of both back-end technology and front-end design issues for digital experiences including ECommerce; Adobe Experience Manager, Adobe Commerce/Magento  experience a plus
• Proven project management experience essential

Working Conditions:

• Hybrid (onsite 3 days per week)

The anticipated pay range for this position is $148,300 - $250,300 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards! 

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.  Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.  If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support. 

For more information about EEO laws, - click here

Brunswick and Workday Privacy Policies

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers.  If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.

#Brunswick Corporation