Sr. Analyst, Ad Measurement & Insights

Job Posting Title:

Sr. Analyst, Ad Measurement & Insights

Req ID:

10134974

Job Description:

Sr. Analyst, Ad Measurement & Insights

Be part of the story

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?  

The Sales Research team plays a key role in supporting TWDC’s commercial strategy by delivering data-driven insights, market intelligence and consumer understanding that strengthen sales narratives and increase the value offered to advertisers. Through a combination of strong analytical capabilities, syndicated data sources, solid research methodologies and collaboration with multiple business areas, the team helps unlock opportunities across all platforms including linear TV, streaming, digital, events and more.

The person in this role will lead ad hoc research projects and deliver both quantitative and qualitative analyses, leveraging syndicated tools and proprietary studies to generate actionable insights and support strategic decisions across internal stakeholders and commercial clients.

The Sr. Analyst, Ad Measurement & Insights will be responsible for: 

• Develop research-driven insights to refine the sales narrative for streaming services, directly supporting commercial strategies
• Provide data-backed information to support advertising sales across Streaming, Linear TV, Digital, Events and more
• Use qualitative and quantitative data to position TWDC platforms as strong, revenue-generating media environments
• Lead ad hoc research initiatives with external vendors, ensuring alignment with business needs and high-quality execution
• Interpret data and create compelling storylines in presentations that drive internal understanding and external persuasion
• Monitor, analyze and synthesize insights from syndicated tools (such as GWI, Comscore, Kantar), social listening and primary research
• Represent the research team in meetings with internal stakeholders and clients, helping shape measurement-based solutions
• Design and present studies on campaign effectiveness and brand impact, using methodologies such as Brand Lift, creative testing and segmentation
• Strategic presentations tailored to internal teams and client needs
• Insight-driven storytelling that clearly communicates commercial value
• Sales arguments and audience segmentation narratives using tools such as TGI, GWI, Kantar and Comscore
• Campaign measurement reports using Brand Lift, Attention Metrics and other methodologies
• Ad hoc documents supporting commercial planning, pitch development and post-campaign analysis

What we need from you to be part of this story:

• 4+ years of proven experience in media research, consumer insights, or marketing analytics
• Degree in Marketing, Market Research, Social Sciences, Statistics, Data Analytics or related fields
• Advanced proficiency in English (both written and spoken are mandatory)
• Measurement tools: intermediate knowledge of campaign tools such as Brand Lift studies, Attention Metrics, Marketing Mix Modeling (MMM), and creative testing
• Familiarity with syndicated research platforms such as TGI, GWI, Comscore, Kantar Cross-Platform View, Adobe Analytics, etc.
• Strong ability to translate business needs into research designs and actionable insights
• Advanced storytelling and data visualization skills with strong business relevance
• Excellent communication and collaboration skills with internal teams and commercial stakeholders
• Ability to coordinate and prioritize multiple research projects simultaneously 

​Additional Information: 

At Disney, we believe it takes great people to create memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney

Job Posting Segment:

LATAM DTC

Job Posting Primary Business:

LATAM DTC - Revenue Research

Primary Job Posting Category:

Market Research/Intelligence

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Mexico City, Mexico

Alternate City, State, Region, Postal Code:

Date Posted:

2025-11-13