Specialist Marketing Communication II

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. ​

This role leads experiential marketing, channel marketing, and sales enablement at Donaldson Company. It focuses on creating high-quality, differentiated virtual and in-person events, customer interactions, and sales opportunities to drive growth, improve customer experience, increase conversion rates, and retain key accounts.

Role Responsibilities

• Develop and continuously improve experiential and channel marketing strategies to drive customer engagement, lead generation, and sales enablement. Innovate and test new ways to connect with customers.
• Align and manage traditional and virtual tradeshow strategies in collaboration with regional teams.
• Plan and execute annual customer events, overseeing budgets, timelines, and success metrics. Support smaller regional events.
• Define KPIs and track performance of marketing efforts. Conduct ROI analysis and share insights with leadership.
• Collaborate with internal teams and external vendors to ensure effective execution of marketing programs, managing projects and budgets.
• Partner with MSA sales account managers to execute channel marketing strategies that drive account growth and retention.
• Lead initiatives such as co-op advertising, branding, merchandising, rebates, and demand generation.
• Manage the MSA distributor portal, including promotions and analytics.
• Oversee lead management for events and campaigns using MS Dynamics 365, ensuring timely follow-up and reporting.

Travel: Up to 30%, with flexibility in work hours.

Minimum Qualifications:

• 5+ years in event planning/logistics, including strategy, planning, and execution (tradeshows required).
• 3+ years in channel marketing strategy or execution.
• 2+ years of CRM experience (e.g., Microsoft Dynamics or Salesforce).
• 2+ years using Microsoft Office (Excel, PowerPoint, Outlook, Word).
• Language: Fluent or good knowledge of English required.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Experience working with tradeshow vendors, agencies, and external partners.
• Strong balance of creative thinking, process optimization, and execution.
• Proven track record managing cross-functional marketing programs end-to-end.
• Global marketing experience and cultural collaboration skills.

Soft Skills:

• Proactive and creative mindset
• Strong communication across teams and customers
• Accountable, adaptable, and flexible to shifting priorities

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers.  These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process.  Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address.  If you have any questions about the legitimacy of an employment opportunity, please reach out to talentacquisition@donaldson.com to verify that the communication is from Donaldson.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.