About Us:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.
One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
Temporary Role – Maternity Cover – 7 Month Contract
The Team :
The mission of the CRM Campaign Team aims to build and nurture strong customer relationships by enhancing personalized member experiences. This team plays a crucial role within the Commercial Operations organization by focusing on customer data, engagement, and loyalty initiatives, ensuring that the DTC channels effectively engage and retain customers to drive brand growth and success.
The Position:
You will be part of the CRM Campaign team, working on a variety of campaign projects reporting into the CRM Manager. You will be responsible for executing these campaigns from start to finish, connecting all the different parties involved. Additionally, you are leading the Test and Learn roadmap, supporting initiatives focused on increasing the consumer acquisition, retention and loyalty. This role will enable you to work across other teams and collaborate with a diverse group of stakeholders across the business.
Key Responsibilities:
Support executing CRM campaigns from start to finish across all newsletter categories: from drafting campaign briefs and coordinating creative kick-off meetings to managing translations, building emails in Salesforce Marketing Cloud and ensuring flawless delivery.
Drive newsletter success: Elevate the performance of scheduled newsletters by generating test ideas, analyzing outcomes, and implementing data-driven recommendations in line with the Test & Learn roadmap.
Manage weekly newsletter planning and monitor performance metrics and deliver insightful reports to key stakeholders.
Drive strategic CRM initiatives focused on consumer acquisition, retention, and loyalty by collaborating cross-functionally to maximize engagement and sales impact. Work closely with Brand Marketing, Ecom, Retail, Member Growth and Technology teams to align CRM campaigns with broader marketing initiatives and business goals.
This role reports to the Manager CRM Campaigns within Commercial Operations.
Maternity cover – 7 months fixed-term contract.
The Ideal Candidate
University degree in Business, Marketing, or a related field. A relevant master’s degree is a plus.
+3 years of experience in CRM or digital marketing.
+3 years of experience working in an international, direct-to-consumer environment.
Fluency in English, both written and verbal.
Experience with Salesforce Marketing Cloud or similar email/journey-building platforms.
Knowledge of CRM principles, database management, and campaign management.
Excellent analytical skills and ability to derive insights from data.
Strong project management skills, with the ability to handle multiple campaigns simultaneously across different teams.
Attention to detail, with a focus on accuracy and quality of campaign execution.
Ability to adapt to a fast-paced and dynamic work environment.
Enthusiastic, flexible and proactive personality
Your Wellbeing is Our Priority
In the heart of Amsterdam, PVH is home to the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein.
Wellbeing: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and receive access to our nutritional and wellbeing programs
Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities that will keep your social life busy
Develop your career: whether you lead a team or contribute your own expertise, everyone is a leader at PVH. PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
Be at the forefront: stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER, and be a part of seasonal market launches, sample sales and receive employee discounts!
Check out our Amsterdam Campus here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.