Senior Product Marketing Manager, Venture Capital

The Problems You’ll Solve 

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Senior Product Marketing Manager focused on our Venture Capital segment, you'll work to: 

• Bring deep investment in the VC fund CFO persona and the buying group therein (finance, accounting) to your work on how we launch and sustain products in market
• Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team for campaigns. Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing
• Inform pricing strategy and decision-making through market research and GTM analysis in conjunction with the GTM Strategy team
• Develop and curate performant marketing assets including but not limited to product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces, and channel marketing materials
• Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals
• Enable strong creative execution through high-quality briefs
• Operate cross-functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Generation, Integrated Marketing (including Events), Customer Marketing, Business Development, Enablement, and Sales
• Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing
• Act as a key owner in analytics for launch performance, for reporting and informing decision-making on GTM strategy
• Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns
• Collaborate with the performance marketing team on paid activations to support GTM objectives
• Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings
• Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements
• Be present in the market via owned and external events
• Present at company-led customer events, internal events such as kickoffs, and industry conferences/panels

About You 

A successful Product Marketing Manager for this role would likely have:

• 5+ years of hands-on product marketing/GTM experience
• Preferably, SaaS fintech experience and/or product marketing experience at companies that serve VC or similar investor types
• Motivation to work collaboratively in a fast-paced, ever-changing environment
• Creative problem solving skills
• Ability to diagnose problems, isolate them into their component parts, and drive towards creative solutions
• Excellent communication skills, with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

• $147,050 - $173,000 salary in San Francisco, CA; New York, NY
• $139,698 - $164,350 salary in Seattle, WA