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Channel Strategy & Execution: Develop and execute the end-to-end strategy for our Affiliate and KOL programs in the US, with a clear focus on driving GMV and achieving ROI targets.
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Partner Acquisition & Management: Leverage your existing network to recruit, onboard, and manage a diverse portfolio of partners, from large affiliate networks to niche KOLs and long-tail content creators (including forums and local websites).
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Data-Driven Optimization: Monitor daily performance metrics (CAC, LTV, ROI, Conversion Funnel). Use data to identify opportunities, troubleshoot issues, and continuously optimize campaign performance and budget allocation.
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Cross-functional Collaboration: Work closely with the product and data teams to ensure proper tracking of user activation and conversion events. Collaborate with content and design teams to provide partners with high-converting assets.
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Market Intelligence: Stay ahead of the curve on new affiliate platforms, emerging KOLs, and growth tactics within the US Web3 and e-commerce landscape.