Senior Performance Marketing Manager

Fictiv has ambitious growth goals. Our ability to scale depends on communicating our value clearly, reaching the right audiences, and turning interest into sales-ready opportunities. We’ve built a strong foundation for demand generation, and now we’re looking for a Senior Performance Marketing Manager to take our paid media strategy to the next level—driving measurable revenue impact in an industry still dominated by legacy players.

At Fictiv, you’ll be more than a campaign manager. You’ll be a revenue driver—owning a multi-million-dollar media program that fuels our growth and creates measurable impact. You’ll operate with the creativity of a startup and the rigor of enterprise marketing, building a playbook that sets us apart from competitors and accelerates our digital-first growth trajectory.

This role is for a full-funnel digital marketer with deep expertise in performance media, experimentation, and data-driven optimization. You’ll own paid acquisition end-to-end, from strategy and execution to reporting and iteration, while collaborating across RevOps, sales, product marketing, design, and engineering to create a seamless revenue engine.

What You’ll Do

• Own Paid Acquisition: Own the Strategy, performance, and management  of paid campaigns across Google, LinkedIn, Bing, Reddit, YouTube, Meta, and emerging platforms
• Optimize the Funnel: Improve conversion rates from impression to opportunity by refining targeting, creative testing, bidding strategies, audiences and user journeys, and landing page experiences
• Drive Revenue Impact: Partner with RevOps to ensure accurate attribution, clear reporting, and seamless automations between ads, web, and email for high-quality lead delivery
• Experiment & Expand: Launch channel experiments, segment campaigns by industry and role, and unlock new sources of pipeline growth
• Measure & Report: Deliver clear insights and recommendations weekly, surfacing high-impact learnings that inform budget allocation, creative strategy, and cross-channel efficiency
• Collaborate Cross-Functionally: Align messaging and targeting with product marketing and sales, ensuring paid media contributes directly to pipeline acceleration. Work with our site and customer journey teams to optimise the user journey and improve lead volumes / unit economics

What Success Looks Like

• 90 Days: Demonstrate ownership of all digital performance media. This includes hitting volume and unit-cost KPIs, regular exec-facing reporting, and delivering a Performance Media plan for future growth
• 6 Months: Deliver 200+ high-intent leads per month at a competitive CPA; expand presence across upper-funnel channels to lift brand awareness and direct traffic
• 9 Months: Demonstrate full-funnel media impact—integrating paid ads, messaging, and nurture flows into one connected path with measurable pipeline contribution

Key Metrics

• +30% increase in monthly qualified lead volume / cost-per-qualified-lead within twelve months
• Maintain CPA <$650 across all channels
• Deliver 20% lift in engagement via coordinated cross-channel targeting
• Surface 3+ insights per quarter that improve performance across adjacent channels (web, email, attribution)

What Your Day-to-Day Looks Like

• 60%: Hands-on campaign management—bids, targeting, creative launches, optimizations
• 30%: Data analysis and reporting—surfacing insights, monitoring CAC, LTV, ROI
• 10%: Strategic alignment and comms with leadership and cross-functional teams

Your week starts with action, midweek is experimentation, and Fridays are for strategic review and planning.

Who You Are

• A data-driven Performance Media marketer with 5 to 8+ years of experience in performance or demand generation roles, ideally in B2B SaaS or technology
• Skilled across multiple paid platforms (Google Ads, LinkedIn, Meta, Twitter/X, Reddit) with hands-on experience optimizing CPL, CPA, and pipeline contribution
• Strong analytical acumen—proficient with attribution, UTM tracking, and tools like Google Analytics, Marketo, Sigma, and ad dashboards
• A/B testing mindset—comfortable running multivariate tests on creative, copy, audiences, and landing pages
• Collaborative by nature, with proven experience partnering with sales, RevOps, and design to align campaigns with revenue goals
• Curious, fast-moving, and highly organized—equally comfortable in strategy sessions and in-platform execution
• Channel owner and strong communicator., keeping other members of the GTM org, and senior leadership, informed and confident on Performance Media strategy and performance This includes both in-person and asymmetrical comms (eg: regular weekly reports and insights)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee routinely is required to sit; walk; talk and hear; use hands to keyboard, fingers, handle, and feel; stoop, kneel, crouch, twist, crawl, reach, and stretch.

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Perks and Benefits

• Competitive medical, dental, and vision insurance
• 401K plan
• Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness
• Annual Education stipend
• Parental leave programs 
• Paid volunteer days
• Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need
• And much, much more!

Fictiv is continuing to expand our remote US workforce. Applicants from the following states are eligible to apply:

Arizona (AZ), California (CA), Colorado (CO), District of Columbia, (DC), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Iowa (IA), Illinois (IL), Indiana (IN), Kansas (KS), Massachusetts (MA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), North Carolina (NC), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New York (NY), Ohio (OH), Oregon (OR), South Carolina (SC), Texas (TX), Tennessee (TN), Utah (UT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY)

Salary Range (depending upon experience): $155,000 to $210,000 per year, plus $30,000 yearly variable

Interested in learning more?  We look forward to hearing from you soon.