Senior Paid Acquisition Manager - ShareGate

Job Description

So, what will your new role look like?

We’re looking for a Senior Paid Acquisition Manager to help scale ShareGate’s demand engine through high-performing paid programs and continuous experimentation.

This is an opportunity for a performance-driven marketer to take ownership of paid acquisition (Google Ads, Bing, LinkedIn, Meta, Reddit) and lead structured testing across the funnel. You’ll work closely with our Senior Manager of Demand Generation to grow ShareGate’s reach, optimize campaign efficiency, and uncover new growth opportunities through experimentation.

If you love digging into data, testing creative ideas, and finding scalable ways to drive impact, this role is for you.

Responsibilities

• Plan, launch, and optimize paid search and paid social campaigns that drive high-quality trials and demos;
• Manage and scale campaigns across Google Ads, Bing, LinkedIn, Meta, and Reddit;
• Monitor spend, pacing, and performance to ensure efficient CAC payback;
• Identify and prioritize experimentation opportunities across channels, formats, and audiences;
• Design and measure experiments to improve acquisition, conversion, and efficiency;
• Partner with content, design, and web teams to develop creative, high-performing assets;
• Analyze funnel performance and share insights to inform strategy and investments;
• Stay ahead of trends in paid media, analytics, and AI-driven optimization.

 

A typical week?   

You’ll launch and monitor paid campaigns, analyze search and social performance, and identify optimization opportunities. You’ll design and prioritize experiments, run creative tests, and share learnings with the broader marketing team. You’ll collaborate with content and design on new creative assets, support quarterly planning with data-backed recommendations, and explore emerging platforms that could fuel the next wave of growth.

 

What does your future team look like?   

You’ll be part of ShareGate’s Growth Marketing team within Workleap — a fast-moving group driving pipeline through paid media, web optimization, and data-driven experimentation.

You’ll work closely with:

• The Senior Manager, Demand Generation, your direct manager and strategic partner in scaling performance;
• A GTM engineer supporting automation and tracking infrastructure;
• The Content, Lifecycle, Partner Marketing, Design, Sales Enablement, and Product Marketing teams to launch high-impact campaigns.

 

What are the next challenges awaiting your team?   

• Scaling paid search globally while improving efficiency;
• Building a repeatable experimentation framework across paid channels;
• Testing new paid social platforms and creative approaches;
• Increasing conversion performance and pipeline contribution from paid media.

 

Qualifications

• 6–8 years in performance or growth marketing with hands-on management of paid channels;
• Proven track record with Google Ads, LinkedIn, or similar platforms;
• Strong analytical mindset and data-driven decision-making;
• Experience designing and running A/B or multivariate experiments;
• Familiarity with tools like GA4, HubSpot, and HockeyStack;
• Excellent collaboration skills in cross-functional environments;
• Curious, results-oriented, and eager to explore new growth levers.