The Senior Lead Specialist, Surgical Product and Application is responsible for product and application in the SUR business within the SUR & CDM SBU. This position plays a key part in increasing the user base by providing technical application support during Phaco and VR surgeries and whole ZEISS Workflow, leading to enhanced treatment quality and improved surgical habits. This role focuses on implementing clinical support activities, training doctors/surgeons/nurses, and enhancing the user experience to optimize treatment outcomes.
For IOLs and consumables, this position is responsible for driving the adoption and conversion of surgeons to users of Zeiss products, phaco and VR consumables. The role demands close collaboration with the Sales team and Product Specialist to ensure seamless transition and surgeon satisfaction, drive market access, expand the customer network, and develop KOLs in the OPT industry, including but not limited to
- Market understanding and market access planning
- Formulating business development strategies
- Providing direction in areas of marketing and training development
- Implement sales & marketing activities
- Customer engagement, building and maintaining KOLs
- Ensure operational goals and financial targets are being met regularly
- Manage forecast sale out process
- Defining Customer Segmentation, market mapping and product alignment to market segments
- Focus on clinical uses, education and improving customer workflows
- Develop, maintain and deliver applications-focused training on the equipment and accessories
- Apply product and clinical knowledge to troubleshoot and resolve customer issues where needed
- Expert knowledge of product's features, benefits, product application, diagnostics and treatment procedure through training programs
- Knowledge and understanding of competitive products
- Product training and solution presentation for customers
- To be fully responsible for the preparation of bids for major tenders/projects of SUR
Education / Professional Certification
Bachelor’s Degree in Biomedical Engineering, Medical Technology, Ophthalmology, or related fields
Experience
- 5-7 years’ experience in surgical application, preferably in medical device industry
- Knowledge of the medical surgical ophthalmology industry is priority
- Strong communication skills with the ability to train and support users effectively.
- Analytical skills are necessary to evaluate market trends, customer feedback, and other data to make informed decisions about product development
Knowledge / Skills / Other characteristics
- Proficiency in providing surgical assistance and using specialized ophthalmic equipment
- A self-starter with excellent interpersonal and communication skills
- Strong customer focus and excellent presentation skills
- Good command of spoken and written English
Your ZEISS Recruiting Team:
Doan Le Thuy Duong, Sayem Chowdhury