In short
As the Senior Lead - Brand Experience, LATAM, you will be pivotal in translating On's global brand vision into locally compelling and high-impact physical experiences across the LATAM region. Your primary strategic contribution will be driving brand elevation and commercial outcomes by owning the end-to-end execution of retail, wholesale, and community experiences that ignite the human spirit through movement. Reporting to the Head of Marketing, LATAM, you will leverage a wide network of peers and leaders to manage complex projects and deliver strategic initiatives with significant impact across multiple teams and regions.
Your Mission
- Own the planning, execution, and review of all Brand Experience initiatives across LATAM, including omnichannel retail, community, and event activations
- Partner with regional Marketing, Sales, Retail and Global Brand Experience teams to ensure brand strategies and visual merchandising standards are consistently and flawlessly executed across all physical touchpoints
- Drive the scoping and execution of complex projects with a significant impact on local stakeholders, ensuring alignment between entrepreneurial, innovative approaches and necessary organizational structure
- Act as the region's expert on consumer behavior, local culture, and emerging technologies, translating these insights into innovative, high-impact brand experiences
- Proactively identify underlying issues and root causes in execution, providing clear direction and support to others to deliver effective solutions to new, complex problems
- Oversee the allocation and tracking of regional Brand Experience budgets, ensuring efficient resource deployment and clear articulation of return on investment (ROI)
- Foster a culture of continuous improvement, challenging the status quo, and taking unconventional ways to deliver results that elevate the On brand in the LATAM market
- Identify and partner with agencies to enable experiences that can be scaled cross regionally, according to local needs.
Your Story
- You bring 7+ years of progressive experience in brand experience, experiential marketing, or multi-channel retail development within a premium or performance-oriented global brand, ideally in the footwear or apparel industries
- You possess 1+ year of direct people leadership experience, having led teams or initiatives that delivered exceptional brand and commercial results within a matrixed regional environment
- An in-depth understanding of the LATAM consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences
- A keen eye for design, ensuring every touchpoint upholds On's premium visual language and quality standards, consistently delivering exceptional execution and high-quality outputs
- Proven ability to thrive in a dynamic, rapidly growing environment, utilizing your knowledge of industry trends and emerging technologies to drive continuous innovation in regional activations
- Exceptional communication and stakeholder management skills, capable of influencing senior leaders, fostering cross-functional alignment, and providing clear direction to external partners across the region
Your Team
The LATAM Marketing team serves as the engine that drives On’s brand growth and community connection across this vibrant, diverse region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.