At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.
Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
About Us:
Are you ready to drive meaningful growth and innovation in the insurance industry? We're looking for an experienced Senior Journey Specialist to join the Growth and Journey Marketing team and help deliver modern, consumer-centric marketing communications across known channels.
At GEICO, we're not just about growth; we're committed to maximizing customer lifetime value by prioritizing the best customer experience no matter where they are in their journey, and what channel they choose to engage with GEICO.
Job Summary:
As the Journey Specialist II, Growth & Journey Marketing, you will be responsible for leading day-to-day development and execution of email marketing campaigns as well as other direct to consumer digital marketing channels, to drive multichannel acquisition and retention. The ideal candidate will be data-driven, detail-oriented, and creative. This is a highly collaborative and hands-on role, requiring the ability to execute at the campaign and journey level while also driving toward “big picture” goals and objectives.
*This role is hybrid, based out of Washington, DC, New York, NY, or Chicago, IL
Responsibilities:
Develop and execute targeted campaigns across multiple channels, including email, sms, push, and digital advertising to drive customer acquisition and retention
Work with Growth & Journey marketing team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
Prioritize and evangelize multi-channel, journey orchestration strategies
Help guide and develop other analysts.
Utilize customer data and segmentation to personalize messaging and increase relevance by using scripting languages like AMPscript, Liquid Logic, or Velocity.
Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements.
Analyze campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
Maintain thorough documentation of campaigns and processes and contribute towards process optimization and opportunity identification
Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews
Stay current with industry trends and best practices
Other projects as assigned
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or related field
5+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM best practices, QA, A/B testing, and legal compliance
Demonstrable aptitude for achieving conceptual understanding of complex strategies and processes
Proficiency in HTML coding, with a strong foundation in coding fundamentals
Experience coding with scripting languages like AMPScript, Liquid Logic, or Velocity to enable personalization, tracking, and testing within email content.
Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
Ability to balance multiple projects and changing requirements, with strong troubleshooting skills.
Proven ability to work collaboratively with cross-functional teams.
Experience with A/B testing and optimization strategies
Strong proficiency with Microsoft Office, especially Excel and PowerPoint
Highly detail-oriented, data-driven, self-starter, innovative and analytical
Excellent interpersonal, written, and oral communication skills
Proven track record of achieving results in a matrixed environment
Demonstrable aptitude for learning new skills, programs, and processes
Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment
Preferred Qualifications:
SQL knowledge, with the ability to interpret and manipulate code
Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses
Annual Salary
$104,550.00 - $172,200.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
The GEICO Pledge:
Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.
We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.