Hiring.fm
Growe

Senior Gamification Manager

Anywhere Full Time
Growe welcomes those who are excited to:

  • Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;

  • Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;

  • Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;

  • Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;

  • Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);

  • Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;

  • Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

We need your professional experience:

  • 3+ years of experience in product, CRM, or engagement management within the iGaming industry;

  • Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;

  • Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;

  • Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;

  • Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);

  • Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;

  • English - Upper-intermediate+ for cross-functional and partner communication.

We appreciate if you have those personal features:

  • Strong communication skills;

  • Comfortable navigating ambiguity and changing priorities;

  • Strategic thinking with deep technical and operational understanding;

  • Flexibility, attention to detail, and strong problem-solving skills.

We are seeking those who align with our core values:

  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.