Position Title: Senior Director of Integrated Marketing
Position Type: Full-Time
FLSA Classification: Exempt
Department: Brand Experience & Activation Team (BEAT)
Reports to: Chief Marketing, Communications & Digital Officer
Date Reviewed: 10/23/25
About Crystal Bridges & The Momentary:
Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.
The Momentary is a contemporary art space that opened to the public on February 22, 2020, in downtown Bentonville, Arkansas. The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. You belong here: make the most of this moment.
Position Summary:
The Senior Director of Integrated Marketing is a strategic and hands-on marketing leader responsible for connecting brand strategy, campaign planning, and channel execution to drive awareness, engagement, and reputation for Crystal Bridges Museum of American Art and The Momentary.
This role serves as the central connector between institutional priorities and audience engagement — translating goals into integrated marketing campaigns across paid, owned, and earned channels. The Senior Director leads teams spanning campaign strategy, social media, email, and marketing operations, ensuring Crystal Bridges’ storytelling is cohesive, data-informed, and audience-centered.
Principal Responsibilities:
Strategic Leadership
- Serve as the strategic architect for Crystal Bridges’ integrated marketing framework — uniting audience insights, campaign planning, and performance measurement.
- Translate institutional priorities into clear, actionable marketing strategies that advance awareness, engagement, and reputation.
- Partner closely with the CMO to align marketing performance with organizational KPIs: Reach, Revenue, and Reputation.
- Collaborate with Creative and Digital teams to ensure marketing strategies are supported by strong storytelling, design, and digital experiences.
- Guide the development of audience segmentation and insights to ensure campaigns are relevant and measurable.
Team & Cross-Functional Management
- Lead and mentor a multidisciplinary team spanning campaign strategy, social media, email marketing, and marketing delivery.
- Oversee Campaign Strategy Leads, Social and Email Strategy, and the Marketing Delivery function to ensure seamless planning and execution.
- Build and sustain a high-performing culture grounded in collaboration, trust, and accountability.
- Partner closely with the Creative Director and Digital Experiences Director to deliver fully integrated campaigns and brand moments.
- Elevate internal processes for campaign planning, briefings, and performance reviews to improve quality, agility, and consistency.
Channel & Campaign Integration
- Lead integrated campaign planning across exhibitions, programs, and institutional initiatives.
- Oversee development of the social media and email strategy, ensuring alignment with brand tone, creative direction, and audience goals.
- Ensure consistent cross-channel storytelling that advances Crystal Bridges’ positioning as America’s Art Museum.
- Collaborate with PR to synchronize earned media and digital campaigns for maximum reach and impact.
Operational Excellence & Performance
- Partner with the Director of Marketing Delivery to manage project workflows, timelines, and resource allocation.
- Define and monitor key performance indicators and dashboards to track progress across campaigns and channels.
- Champion a data-informed culture of continuous improvement, ensuring insights lead to measurable growth in reach, engagement, and membership.
- Foster strong alignment between campaign planning, creative production, and digital execution.
Qualifications and Skills:
- 15+ years of experience in marketing strategy, campaign management, or integrated communications — ideally in arts, culture, or mission-driven organizations.
- Proven success leading multidisciplinary teams and executing complex, multi-channel marketing campaigns.
- Strong understanding of campaign lifecycle management, social media ecosystems, email marketing, and performance analytics.
- Demonstrated ability to connect strategic goals to creative and operational execution.
- Exceptional collaboration and communication skills; able to influence across internal and external stakeholders.
- Passion for art, architecture, storytelling, and building brands with cultural and civic impact.
- Strategic Clarity: Translates institutional vision into integrated plans that inspire teams and audiences alike.
- Operational Rigor: Balances creative ambition with disciplined execution and accountability.
- Collaborative Leadership: Builds bridges across departments, ensuring alignment and shared purpose.
- Team Builder: Develops and empowers talent through mentorship and clear expectations.
- Connector: Brings together strategy, creative, and digital to deliver seamless brand experiences.
Success Looks Like:
- Marketing campaigns are cohesive, audience-centered, and high performing across all channels.
- Social and email strategies deepen engagement and strengthen audience relationships.
- BEAT operates as an integrated, agile, and data-informed marketing team.
- Crystal Bridges’ reach, revenue, and reputation show sustained year-over-year growth.
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical Demands: In the work environments described below, Position requires working at desk/workstation and utilizing a computer, audio and video equipment and telephone for prolonged periods of time, good eye/hand coordination, verbal and written conversation with others, walking, standing, lifting/carrying (up to 35 lbs.). Vision abilities required by the job include both color and close vision.
- Work Environment: Work will be performed in an office environment and in museum spaces as necessary. The noise level in the work environment is usually low to moderate.
All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.
Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.