At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead is seeking a Senior Director, Direct-to-Patient (DTP) Marketing Lead to champion the launch of our next groundbreaking HIV therapy—a novel combination of bictegravir and lenacapavir. In this leadership role, you’ll report directly to the Executive Director of Treatment Marketing and play a central part in shaping and executing innovative marketing strategies to bring this transformative new treatment for people living with HIV.
As the DTP Marketing Lead, you’ll:
Drive bold, creative campaigns that empower patients and inspire communities.
Lead a talented team, fostering a culture of inclusion, collaboration, and excellence.
Amplify the patient voice through culturally competent messaging
Be at the forefront of healthcare innovation, leveraging cutting-edge insights and multi-channel engagement to make a real impact.
If you’re passionate about making a difference, thrive in dynamic environments, and want to help redefine what’s possible in patient marketing, Gilead wants to meet you!
Role Overview and Responsibilities
Leading DTP strategy, launch planning, and the annual patient marketing tactical plan.
Developing targeted patient marketing approaches across personal and non-personal channels such as print, digital, social media, out-of-home advertising, and television.
Generating and utilizing market research insights to enhance and refine promotional strategies and tactics.
Creating culturally competent patient materials and collaborating with community partners and cross-functional teams to amplify the patient voice.
Managing the DTP marketing team with responsibilities including hiring, coaching, performance management, and budget oversight.
Closely managing integrated promotions and media budget and effectively optimizing execution
Overseeing agency relationships to leverage expertise and ensure campaign effectiveness.
Ensuring compliance with all relevant laws, regulations, and policies.
Competencies and Expertise Required
Demonstrated high performance in Direct-to-Patient (DTP) marketing, with the ability to set vision and lead diverse stakeholders.
Strategic and analytical thinking to make accountable decisions and prioritize tradeoffs.
Deep expertise in pharmaceutical brand implementation, communication planning, and patient activation.
Proven track record in pharma/biotech and consumer patient/community marketing.
Strong leadership skills encompassing change management, recruitment, and performance management.
Excellent interpersonal and communication skills for cross-functional collaboration and influence.
Strong executive presence, commanding respect through sound business judgment and clear decision-making
Superior budget management skills, including OPEX forecasting and tracking.
Experience developing external relationships that foster brand advocacy.
Prior direct people management experience with proven abilities to lead complex marketing initiatives and inspire teams toward impactful outcomes.
Qualifications and Preferred Experience
Required:
Bachelor’s degree with at least 14 years of marketing experience, or
Master’s degree or PhD with at least 12 years of marketing experience
Preferred:
An MBA with 12+ years of pharma/biotech marketing experience
Experience in product launch and portfolio management
Background working with patient and community advocacy groups
Knowledge of pharmaceutical regulatory requirements impacting marketing materials
Prior experience with advertising, digital, or communications agencies is advantageous
People Leadership Accountabilities
The Senior Director is accountable for fostering an inclusive and empowering team environment by:
Creating inclusion through valuing diversity and embedding it in team management.
Developing talent by understanding employee skills and aspirations, providing feedback and coaching.
Empowering teams by aligning goals with organizational objectives, removing barriers, and connecting teams to broader ecosystems. These leadership responsibilities emphasize the importance of cultivating a high-performing, diverse, and motivated marketing team.
For additional benefits information, visit:
https://www.gilead.com/careers/compensation-benefits-and-wellbeing
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law.
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
Please apply via the Internal Career Opportunities portal in Workday.